Final ProjectsISSUE 3 (MAY 2015)
Lluerna, a social business model for rural electrification
Abstract

Lluerna is a business plan developed by students from both the UOC's Executive MBA course and its MBA in Social Entrepreneurship course.

This work combines classical techniques from business schools with a more innovative approach related to impact-centred (rather than profit-centred) businesses. This business plan demonstrates that it is possible to run a sustainable company with a social objective, in this case the electrification of rural areas.

Furthermore, the plan shows a profitable business model that can be exported to many countries, where it is possible to create a market with a remarkable positive impact on a great number of families. Specifically, Lluerna is implemented in Bolivia, a country with an important lack of rural electrification, and where significant levels of collaboration from local actors in the area of rural electrification can be found.

Lluerna is also an example of how putting together new technologies and new commerce management tools makes it possible to generate a positive impact, even with a population that is normally considered too poor to be part of the market.

base of the pyramid;  social entrepreneurship;  microfranchise;  sustainability;  change; 
About the authors