Dossier «Digital marketing: revolutionising consumption and society» coordinated by Irene EstebanISSUE 11 (MAY 2019)
NEWS AND TRENDS ON SOCIAL NETWORKS The new social consumer
Abstract

Millions of users follow and interact with each other on different social networks. Companies must adapt to the new phenomena of social communication as part of this context. This article analyses the impact of social networks on company communications, new social consumers and their new purchasing habits, the opportunities for companies on social networks, and finally the trends and challenges in the immediate future.

social consumer;  social media;  conversation marketing;  social network trends;  social commerce;  social shopping; 
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