RESULTATS DE LA CERCA
Temas e-learning (7) ICT (6) social media (5) collaborative economy (5) sustainability (5) tourism (4) competitiveness (4) market research (3) artificial intelligence (AI) (3) FinTech (3) supply chain (3) logistics (3) digitization (3) occupational health (3) leadership (3) pluralism (3) economic theory (3) occupational health prevention (3) European Union (3) competences (3) mobile devices (2) marketing (2) digital marketing (2) augmented reality (2) digital currency (2) blockchain (2) ethical banking (2) corporate social responsibility (2) supply chain management (SCM) (2) flexibility (2) 3D printing (2) eCommerce (2) employment (2) human resources (2) psychosocial risks (2) safety (2) productivity (2) management (2) sustainable tourism (2) co-operatives (2) complementary currencies (2) social and solidarity economy (2) ethical finance (2) social entrepreneurship (2) heterodox economics (2) teaching of economics (2) neoclassical theory (2) EEES (2) knowledge economy (2) telework (2) quality (2) MOOC (2) PYMES (2) social media (2) economics (2) business (2) employability (2) mobile research (1) on-line research (1) adoption (1) TOE (1) ESOMAR (1) AEDEMO (1) flow (1) consumer behaviour (1) online supermarkets (1) digital consumer (1) online purchase intention (1) e-loyalty (1) influencer (1) lovebrand (1) online (1) social consumer (1) conversation marketing (1) social network trends (1) social commerce (1) social shopping (1) SEO (1) search engine positioning (1) penalties (1) black hat SEO (1) Google (1) mobility (1) app (1) portability (1) geolocation (1) personalisation (1) privacy (1) instantaneousness (1) automation (1) m-commerce (1) behavioural patterns (1) strategic reorientation (1) competitive advantage (1) adventure sports (1) bitcoin (1) currency market (1) payment system (1) cryptocurrency (1) blockchain (1) interest rates (1) exchange rate (1) term structure of interest rate (1) synchronized currency devaluation (1) fintech ecosystem (1) banking digitalisation (1) banking transformation (1) digital finance transformation (1) bank-fintech collaboration (1) externalities (1) financial information (1) financial value (1) real value (1) social value (1) environmental value (1) banking ethics (1) sustainable banking (1) banks (1) financial sector (1) banking (1) digital innovation (1) logistics 4.0 (1) Mediterranean Corridor (1) SCM (1) digital transformation (1) axis gauge (1) freight transportation (1) supply chain (SC) (1) Human Resources (HR) (1) Human Resources Management (HRM) (1) specialization (1) core business (1) added value (1) outsourcing (1) externalització (1) additive manufacturing (1) value chain (1) logistic transformation (1) Internet of Things (1) Big Data (1) drones (1) omni-channel (1) shopping experience (1) last mile (1) industry (1) public policies (1) professional competences (1) sense girls (1) women 25-45 (1) influencers (1) strategy (1) robotics (1) inequality (1) human resource management (HRM) (1) talent management (1) technology (1) people management (1) development (1) workaholism (1) passion at work (1) lifestyle (1) personality (1) scales (1) healthy organization (1) prevention of occupational hazards (1) occupational health surveillance (1) flexicurity (1) VUCA (1) glocal (1) evidence-based management (1) people management (1) critical thinking (1) research-practice gap (1) servant leadership (1) ethical leadership (1) altruism (1) empowerment (1) governance (1) justice (1) practical wisdom (1) shareholder-value (1) tourism governance (1) innovation (1) smart destinations (1) postmodernity (1) fordism (1) redistributive conflict (1) tourist multiplier (1) business case (1) stakeholders (1) CSR practices (1) CSR results (1) platform economy (1) disruptive phenomena (1) responsible (1) Commons Collaborative Economies (1) ethics (1) complex thinking (1) sustainable development (1) monetary system (1) panarchy (1) adaptive cycle (1) cooperativism (1) shared (1) cooperative work (1) fair trade (1) responsible consumption (1) community currencies (1) solidary distribution of surplus (1) needs (1) democracy (1) social market (1) financial exclusion (1) cooperative banking (1) collaborative finance (1) non-profit organizations (1) financing models (1) labour-managed firms (1) B Corp (1) Economy for the common good (1) LETS (1) timebank (1) local currencies (1) social currencies (1) pop-up stores (1) start-up (1) commercial estate (1) local business (1) entrepreneur (1) marketplace (1) neoclassical economics (1) economic history (1) economic thinking (1) post-Keynesian economics (1) post-crash (1) economics education (1) social sciences methodology (1) interdisciplinarity (1) applied economics (1) economic growth (1) history of economic thought (1) retailing (1) assortment (1) private label (1) national brands (1) road traffic safety (1) ISO 39001 (1) management (1) road accident (1) preventive management (1) cost-benefit analysis (1) continuous improvement (1) psychological wellbeing (1) stress (1) transformational leadership (1) technostress (1) connectivity (1) availability (1) crisis (1) health (1) working conditions (1) risk (1) social responsibility (1) business excellence (1) remote working (1) risk prevention (1) health and safety (1) new technologies (1) millenials (1) food retail (1) automatic reposition (1) RFID (1) consumption pattern (1) recycling (1) online selling (1) satisfaction study (1) positioning (1) triathlon (1) energy transition (1) low carbon (1) energy monopolies (1) energy policy (1) productivity convergence (1) Research and Development (I+D) (1) economic crisis (1) austerity policies (1) european monetary integration (1) Economic and Monetary Union (1) institutional reform (1) major recession (1) telecommunications (1) electricity (1) political economy (1) posicionament global (1) regionalisation (1) Wikipedia (1) higher education (1) teaching (1) good practice (1) social innovation (1) collaborative consumption (1) communities (1) collective intelligence (1) base of the pyramid (1) microfranchise (1) change (1) SWOT (1) key factors (1) indicators (1) target (1) rates (1) industry (1) technological change (1) engagement strategy (1) contagion effect (1) globalisation (1) financial innovation (1) financial markets (1) knowledge management (1) information management (1) organisation (1) convergence (1) financial crisis (1) Oikonomics (1) university governance (1) structural change (1) networking (1) generic competences (1) online graduate (1) Business graduates (1) recruitment processes (1) distance learning (1) education (1) entrepreneurship (1) business games (1) games (1) learning outcomes (1) e-feedbak (1) personalize feedback (1) feedback (1) games of chance (1) probability (1) simulation (1) expected value (1) ADDIE model (1) learning by doing (1) moodle (1)
Autores Gomis, Joan Miquel (7) Esteban Millat, Irene (2) Budet Jofra, Xavier (2) Pérez Gómez, Alexis (2) Viu Roig, Marta (2) González Reverté, Francesc (2) Corrons, August (2) Lamolla, Laura (2) Hintzmann, Carolina (2) Torrent-Sellens, Joan (2) Baraza Sánchez, Xavier (2) Sabadell i Bosch, Mar (2) Puig Gómez, Albert (2) Miralbell Izard, Oriol (2) Fitó Bertran, Àngels (2) Batalla-Busquets, Josep-Maria (2) Pacheco Bernal, Carmen (1) Morales Solana, Doris (1) Alegret Cotes, Alejandro (1) Català, Josep M. (1) Soler Domenech, Clara (1) Navío Navarro, Mariché (1) Folguera Obiol, Xavier (1) Firmenich, Mario Eduardo (1) Domínguez Jurado, José Miguel (1) García Ruiz, Ricardo (1) Ruiz Dotras, Elisabet (1) Igual Molina, David (1) Amat, Natàlia (1) Amat, Oriol (1) Sanchis-Palacio, Joan Ramon (1) Fitó Bertran, Àngels (1) Llobet, Joan (1) Pérez Mira, Domingo (1) Gómez-Cedeño, Milena (1) Guitart i Tarrés, Laura (1) Morantes Guerra, Shantall (1) Li Zeng, Yohana (1) Closa Noguera, Oriol (1) López Parada, José (1) Álvarez-Palau, Eduard J. (1) Ficapal-Cusí, Pilar (1) Sánchez Marcos, Marina (1) Torrent-Sellens, Joan (1) Platas Ruiz, Verònica (1) Serrano Fernández, María José (1) Thomas Currás, Helena (1) Baldoví, Purificación (1) Rimbau-Gilabert, Eva (1) Mallén Broch, Francisco Fermín (1) Domínguez Escrig, Emilio (1) Cugueró-Escofet, Natàlia (1) Rosanas Martí, Josep Maria (1) Giner Sánchez, David (1) Richards, Greg (1) Gascón, Jordi (1) Cañada, Ernest (1) Garay, Lluís (1) Díaz, Pablo (1) Morales Pérez, Soledad (1) Cañigueral, Albert (1) Garcia Jané, Jordi (1) Sanchis, Joan Ramon (1) Bach Oller, Elisabet (1) Campos-i-Climent, Vanessa (1) Hirota, Yasuyuki (1) Fernández Rodríguez, Oriol (1) Berzosa Alonso-Martínez, Carlos (1) Español Casanovas, Ferran (1) de la Villa Aleman, Laura (1) Ribera Fumaz, Ramon (1) Gázquez Abad, Juan Carlos (1) Sánchez-Toledo Ledesma, Agustín (1) Salas Ollé, Carles (1) Rimbau-Gilabert, Eva (1) Dalmau Pons, Ines (1) Ferrer Puig, Ramon (1) de Montserrat i Nonó, Jaume (1) Molinero Ruiz, Emilia (1) Nájera Chico, Julià (1) Ros Pueyo, Andrés (1) Tvrdy Moix, Jiri (1) Bestratén Belloví, Manuel (1) García González-Castro, Guillermo (1) Macías Perea, Daniel (1) Galdos Valdecantos, Itziar (1) Mañé Estrada, Aurèlia (1) Ruiz Posino, Àlex (1) Trillas, Francesc (1) Tugores Ques, Juan (1) Meseguer-Artola, Antoni (1) Luis Tomás, Mariona (1) Caballé, Daniel (1) Mollá, Alexandre (1) Blanch, Gil (1) Manrique Pérez, María Francisca (1) Peñarroya i Farell, Montserrat (1) Rodríguez-Ardura, Inma (1) Ruiz Dotras, Elisabet (1) Canals, Agustí (1) Lladós-Masllorens, Josep (1) Serradell López, Enric (1) Plana Erta, Dolors (1) Martínez Argüelles, María Jesús (1) Liviano Solís, Daniel (1) Manzanares, Joan (1)
La investigació de màrqueting amb dispositius mòbils: un lent despertar
Carmen Pacheco Bernal

Just as the mobile revolution has had a profound impact on society, has created new economic activities and modified existing ones, the marketing research industry has not remained at the margin of all these transformations. As we will see below, mobile technologies have represented new challenges and opportunities for the professionals in the sector, creating new ways to collect data from consumers who participate in market research studies. However, in spite of the advantages that the use of mobile methodologies involve for industry, their adoption and diffusion as a technique to collect information still remains fairly limited. This article includes the data on research methodologies used by the sector and identify the main factors that have influenced the adoption of mobile market research, whether to incentivise or limit their use.

La importància del flux en l¿ús de supermercats online
Doris Morales Solana, Irene Esteban Millat, Alejandro Alegret Cotes

E-commerce is generating important changes in our way of life and consumption habits. More and more people are buying all types of products online at any time using different devices. Shopping for food stands out in this context, as it is gaining more market share and increasing in popularity. Digital commerce faces more barriers to entry than others in the mass consumption sector and supermarkets must be able to create a positive browsing and shopping experiences for the consumers who visit their online sites. Understanding digital consumers’ purchasing behaviour and the factors that have an influence on the optimal browsing and consumption experience is of vital importance for every company in the sector. In this sense, flow is an important determinant of digital consumer behaviour that influences important aspects such as their intention to shop online and their e-loyalty.

Els influencers i el màrqueting digital, una convivència necessària
Josep M. Català

Most people claim that they would definitely prefer to lose their wallet before losing their phone. Although the phrase may seem a bit of an exaggeration, it encompasses part of the reality that we often do not see, or that we do not want to see, specifically the amount of information which we have on our smartphone and the capacity that we have to obtain information immediately. Online communication has led to instantaneous information searches, both personal as well as professional. This new digital channel has given rise to an exponential growth of the data stored on the network so that end users can get to know what is happening in any part of the world at any time. Connected to this increased amount of information available, so-called influencers have appeared, who use this new on-line channel and do image-based digital marketing linked to a company, brand or product. Their followers (previously known as fans...) are potential product purchasers. As such, managing this digital asset is very important for companies and their marketing departments. Properly utilising and following up on influencers can greatly help to generate higher sales through a digital marketing channel that still has a long road ahead of it.

El nou consumidor social
Clara Soler Domenech

Millions of users follow and interact with each other on different social networks. Companies must adapt to the new phenomena of social communication as part of this context. This article analyses the impact of social networks on company communications, new social consumers and their new purchasing habits, the opportunities for companies on social networks, and finally the trends and challenges in the immediate future.

Penalitzacions de Google: com destruir el nostre posicionament en cercadors
Mariché Navío Navarro

Within the set of digital marketing strategies, organic positioning in search engines has the main objective of achieving visibility on platforms such as Google, which then translate into a growth in traffic to our websites. In this sense, the discipline of Search Engine Optimisation (SEO) is in charge of implementing a series of on-page and off-page tactics in order to promote search engine algorithms to index our sites among the first results, since these results are the ones that concentrate a higher click through rate (CTR). In this attempt to adapt the websites to the requirements rewarded by the algorithms, ignorance or trickery may cause sites to be over-optimised, which is interpreted by search engines as attempts to manipulate or cheat the algorithm. If detected, websites that have carried out these actions, whether consciously or unconsciously, are penalised by platforms such as Google. These penalties cause large drops in positions on the results page or, in the worst-case scenarios, a complete delisting of the website, which disappears from search engines, causing the site to lose visibility and the long-term work involved in SEO to be destroyed. In this article, we will recognize the types of penalties and the reasons why Google and other search engines punish websites, as well as a series of techniques to correct these punishments.

Màrqueting digital: revolucionant el consum i la societat
Irene Esteban Millat
Mobilitat, allò que tot ho transforma
Xavier Folguera Obiol

Mobile marketing is a field of digital marketing constantly being reinterpreted due to the unstoppable progress of smart devices, founded little more than ten years ago, which have little to do with the conventional mobile phones that appeared in the nineteen nineties. In the same manner that interconnected mobility is changing human habits, the rest of the areas in digital marketing knowledge are adapting to a new reality which does not yet have known behavioural patterns. Mobility has an immense impact on digital marketing spheres, such as advertising, search engines, social networks, email marketing and promotional marketing. All these have been transforming, to the detriment of traditional browsing and functionalities linked to desktop computers. We are therefore reaching that moment in which digital mobility itself forms an implicit part of the definition of marketing. We could say that the concept independent of mobile marketing has its days numbered.

Reorientació de l'estratègia empresarial: un estudi de cas
Mario Eduardo Firmenich

The article proposes the reorientation of business strategy. This theoretical perspective is applied in a case study that considers the adventure sports tourism sector in the Pallars Sobirà region. The theoretical business strategy references used are the concepts of competitive advantage and generic strategies of Porter (1991). The generic strategy followed by this sector in Pallars Sobirà is analyzed using the available data on sales of adventure sports activities; it is concluded that the design of said strategy does not take advantage of the opportunities to build a competitive, local, sustainable advantage. The possibility of a strategic reorientation of the sector that pursues a competitive advantage in terms of product differentiation, regional sectorial strategy, the prioritization of water sports, the expansion of the market to Spain and the rest of the world, customer loyalty and the diversification of tourist products for the whole year is suggested. However, the decision to maximize profits by reorienting the strategy depends on value judgments that involve the entire region.

Blockchain i les criptomonedes: el cas bitcoin
José Miguel Domínguez Jurado, Ricardo García Ruiz

The main aim of this article is to explain how a computer process, the «Blockchain» or chain of blocks, can generate the necessary trust for the creation, acceptance and increasingly widespread use of digital currencies, under a new concept or paradigm of money not maintained by any state or supranational entity: cryptocurrencies. In order to understand this process, the technical aspects of how the blockchain operates and how it has managed to generate confidence in the end user are explained first. Secondly, its implementation will be analyzed through the best known of all, Bitcoin, and through the data related to the expansion and use of the main cryptocurrencies in a market that in the last two years has multiplied by 65, reaching half a trillion dollars. This work closes by exposing the main conclusions and reflections.

Post-crisi: tipus d'interès zero, devaluacions sincròniques i criptomonedes
Elisabet Ruiz Dotras

In the current context, where the objective of the central banks is their fight against deflation and sustainable economic growth, the value of money—that is, the interest rate—and the value of a currency—the exchange rate—play an essential role in making decisions about monetary policy.

The use of new technologies has led to growth in the size and complexity of financial markets. This expansion and transformation of finance has led to the frequent emergence of new financial products which demand a society capable of adequately understanding how these markets operate, in order to be better informed when making saving, investment and borrowing decisions.

Despite the fact that the education of society in financial matters is still a distant concept, technology is advancing and radical changes are being made to how we conduct transactions and guarantee the fulfilment of contracts through a new protocol called «blockchain», which may represent a new trading platform in the financial markets and in society in general.

This article presents a reading on the implications of an extremely loose monetary policy considering two basic instruments: extremely low interest rates and synchronised devaluation of currencies in different economies. Some of the reasons that explain the rise of digital currencies and their security system are also analysed.

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