The exponential growth of e-commerce, driven in part by the pandemic and new consumer habits, has highlighted the need to rethink the current model of urban freight distribution (UFD). The more online shopping is generated, the more home delivery is required with its implications in terms of operating costs, traffic, parking, and pollution. Urban logistics, and in particular the last mile, have become one of the main focuses of attention for public administrations and logistics operators in order to minimize these externalities. However, there is still a long way to go to optimize the new logistics processes to the requirements of the new distribution channel. Administrations need to start taking action with the help of logistics operators and citizens. These actions must be carried out quickly and in a consensual manner with all the parties involved, as only then will it be possible to define a sustainable urban logistics model that has continuity over time.

In 2015, the UN General Assembly approved the 2030 Agenda. There was an agreement on 17 Sustainable Development Goals (SDGs), the purpose of which was to reverse development patterns around the planet. Cities, as population agglomerations and production centres, are directly challenged actors. The growth patterns followed in recent years show a clear explosion of the urban fabric, and an unprecedented land occupancy. So much so that certain degraded urban sectors are being abandoned to the detriment of new construction sectors located in the urban periphery. The connotations of this phenomenon are multiple, but it is important to focus on the unsustainability of an urban growth model based on urban development, land occupancy and transport infrastructures that have not been planned in coordination with these urban projects. Based on the foregoing, this article reflects on the externalities of this phenomenon, and raises some reflections to help transition towards a more sustainable city model.

In a global and interconnected society, the logistic sector is especially keen to understand the performance of the modern economy. Thanks to their higher level of development, European countries have a privileged position that allows them to face the future with guarantees. Their industry is competitive and its strategic challenges are clear. Supply chain innovation, infrastructure, digitization, networking and integration are key aspects to keep in mind. Public institutions also play a decisive role. They must not only support but also enhance private sector initiatives that may help to ensure global competitiveness. All this also has to be understood in an unstable and volatile context, in which the competences of professionals in the field will undoubtedly be a decisive factor in success in the future.