RESULTATS DE LA CERCA
Resultados para la búsqueda "artificial intelligence (AI)" : 3 resultados
Mobilitat, allò que tot ho transforma
Xavier Folguera Obiol

Mobile marketing is a field of digital marketing constantly being reinterpreted due to the unstoppable progress of smart devices, founded little more than ten years ago, which have little to do with the conventional mobile phones that appeared in the nineteen nineties. In the same manner that interconnected mobility is changing human habits, the rest of the areas in digital marketing knowledge are adapting to a new reality which does not yet have known behavioural patterns. Mobility has an immense impact on digital marketing spheres, such as advertising, search engines, social networks, email marketing and promotional marketing. All these have been transforming, to the detriment of traditional browsing and functionalities linked to desktop computers. We are therefore reaching that moment in which digital mobility itself forms an implicit part of the definition of marketing. We could say that the concept independent of mobile marketing has its days numbered.

Technological supply chain innovations applied to eCommerce
Xavier Budet Jofra, Alexis Pérez Gómez

In recent years, technological solutions of varying degrees of complexity have emerged that have driven the evolution of logistics and supply chain, and which enable concordance between the requirements and limitations faced by customers in the eCommerce shopping process.

Advances in certain technologies in other sectors has enabled them to be incorporated into logistics and the supply chain, not only adding value for the customer through the customization of the products and services on offer, but also having an impact on suppliers and other actors that form part of the chain, enabling them to achieve enhanced responsiveness in terms of stock planning, management and transportation.

In the future, the adoption of these new technologies will require a process of specialization at the expense of the purely operational role that has characterized the logistics sector to date, as well as requiring new standards and regulatory bodies to be generated that enable their integration and development.

Employment in the new digital wave: human robots or human resources?
Joan Torrent-Sellens

Concern for the future of employment is a recurring theme whenever a process of disruptive change in technology takes place. Economic analysis has shown that technology does not destroy work, but it skews skills and abilities, and displaces tasks, jobs, occupations and people. Generally, in the long term, the consequences of these technological waves on work tend to be positive because they are linked to increases in productivity, new economic activity, higher employment and salary improvements for people working in firms or sectors related to technological innovation. In addition, the effects of job substitution can be offset in the long term if firms’ strategies and policies, especially in terms of human resource management, take the form of active employment policies that train and reskill displaced people. This general form of interaction of technology with work has been questioned with the recent digital wave characterized, among other factors, by the explosion of intelligent robotics. According to some authors, the rate of substitution of human labour by robots will be so fast that they can hardly be compensated by the usual route of increases in demand and productivity. Other authors argue just the opposite, and frame the current dynamics within the context of the traditional interactions between technology and work. However, robotics is non-human work, has very particular and dynamic characteristics, offers a wide range of possibilities of use and, at the same time, generates fears too. In this article, we will analyse the employment implications of new robotics, paying special attention to the human resources management.

3 resultados | Página 1 de 1