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Resultados para la búsqueda "competitiveness" : 4 resultados
Augmented Reality and Tourism. Potential and limits for the improvement of competitiveness in tourism destinations
Francesc González Reverté

This paper intends to be an approach to the potential of augmented reality in the tourism sector, one of the economic sectors in which expectations are higher but where it has been scarcely applied. Augmented reality is a disruptive technology that, if properly managed, can be an important tool for tourist destinations in terms of competitiveness. In particular, the combination of augmented reality with mobile devices generates high expectations in relation to the attraction of technological tourists, best known as millennials. Augmented reality enhances the tourist experience of the visitors and enables the creation of new tourism products and low cost creative ways to promote destinations. However, before carrying out strategic actions, the tourist managers should be conscious of the limits of augmented reality in terms of technological usability, preferences lack of demand and lack of evaluation of results and economic performance obtained.

The European Union's foreign trade: realities and challenges
Juan Tugores Ques

The EU remains well ranked in many indicators of global competitiveness, with extra-EU trade showing very good figures for both goods and services. This is in spite of the recent growth problems that have affected intra-European trade. The quality of European exports, the role of manufacturing in Europe and the capacity to sustain creative and innovative dynamics are all significant positive performers that must be kept in full swing, in the face of growing pressures from emerging economies in all these areas. To do this requires reinforcing the EU's position as a global actor, and involving a growing critical mass from within the productive sector. In addition, tendencies towards mega-regional trade agreements – with agreements projected on the Atlantic and Pacific stages – propose new ways of establishing rules in global trade, something that calls for a carefully composed response from the EU.

"We need to think of business relations in terms of human relations"
Oriol Miralbell Izard, Joan Miquel Gomis

In this interview, Enrique Dans, a Professor in Information Systems at IE Business School, looks into the main changes ICT is bringing to people, organisations, and the society. This renowned expert argues that, with the breakthrough of social media, organisations need above all to think about how to develop processes to absorb information. This will allow them to identify conversations of their customers, prescribers and competitors. Prof. Dans explains that the development of personal protocols in accepting technological change always lags behind technology. In his opinion, regulations need to adapt to change by setting the new situation as a standard; moreover, help should be provided to those suffering under disruption.

PIMESCAT 2.0: e-learning and ICT Competitiveness Factors
Joan Manzanares

This article explains my final project of the Master in Education and ICT of the UOC (Catalan Open University), which has been prepared following the training program in management projects and organizations with the application of ICT.

The project PIMESCAT 2.0 aims to create a meeting platform for the Catalan SMEs to carry out joint training and conduct ICT training courses for employees of SMEs, which contribute to improve their competitiveness.

This project has been developed following the ADDIE model, as reflected in the structure of the project report, where each phase is explained: Analysis, Design, Development, Implementation and Evaluation of the project. In this course I have developed and implemented a sample unit within a Moodle environment, more specifically, unit 7, dedicated to the design and use of blogs. The pedagogical model of this project is based in Learning by doing.

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