"We need to think of business relations in terms of human relations"
In this interview, Enrique Dans, a Professor in Information Systems at IE Business School, looks into the main changes ICT is bringing to people, organisations, and the society. This renowned expert argues that, with the breakthrough of social media, organisations need above all to think about how to develop processes to absorb information. This will allow them to identify conversations of their customers, prescribers and competitors. Prof. Dans explains that the development of personal protocols in accepting technological change always lags behind technology. In his opinion, regulations need to adapt to change by setting the new situation as a standard; moreover, help should be provided to those suffering under disruption.
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Doctor in Information and Knowledge Society from Universitat Oberta de Catalunya, Bachelor’s Degree in German Philology, and Master’s in Information Management from Syracuse University. He is a professor of the Economics and Business Sciences Department within UOC. He has been in charge of information services at the Directorate General of Tourism of the Catalan government. He is the president of the Spanish Chapter of the International Federation for IT and Travel & Tourism (IFFIT), a member of the GRATET research group (http://www.urv.cat/dgeo/gratet/) on tourism and geography, and member of the Laboratory of New Tourism (http://turismo.blogs.uoc.edu/3-recerca-id/). His research is focused on ICT and tourism, destination management, and social media and knowledge.
Director of Oikonomics magazine. Aggregate Professor of Economic and Business Studies (UOC). He has been the academic director of the Tourism postgraduate and the degree (UOC) in the period 2006-2017. Doctor by the Department of Economics and Business Organization (UB). Bachelor of Information Science (UAB). His teaching and research (in the UOC’s NOUTUR group) focuses on the field of tourism in the application of ICTs to marketing, innovation and quality, sustainability and responsibility, destination management and public tourism management.