Dossier: Social media, economics and businessISSUE 2 (NOV 2014)

"We need to think of business relations in terms of human relations"


In this interview, Enrique Dans, a Professor in Information Systems at IE Business School, looks into the main changes ICT is bringing to people, organisations, and the society. This renowned expert argues that, with the breakthrough of social media, organisations need above all to think about how to develop processes to absorb information. This will allow them to identify conversations of their customers, prescribers and competitors. Prof. Dans explains that the development of personal protocols in accepting technological change always lags behind technology. In his opinion, regulations need to adapt to change by setting the new situation as a standard; moreover, help should be provided to those suffering under disruption.

technological change;  competitiveness;  MOOC;  social media;  sustainable cities and communities; 



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