Logistics as a source of added value in eCommerce
eCommerce platforms are becoming increasing significant players in the global economy, modifying shopping and consumption habits, and having a decisive impact on the market in terms of distribution, manufacture and the provision of logistics services.
The consolidation and improvement of eCommerce is underpinned by guaranteeing excellence throughout the user experience, from the shopping process right through to the final delivery of the product or service requested. In this respect, logistics is a key factor.
Amazon’s penetration in households has strongly shaken up the scene in terms of the competition. It has forced large retailers (and manufacturers) to provide a response that fulfils shoppers’ new service expectations, triggering a gruelling race to take control of the value chain and the customer experience.
In this article, the authors analyse the current panorama, the repercussions for the supply chain and the trends emerging in terms of eCommerce platform, identifying areas of opportunity generated by increasingly demanding customer expectations.
ODS
Advanced Industrial Engineering Diploma from the Escola Tècnica Superior d'Enginyeria Industrial de Barcelona (UPC). MBA from ESADE (Barcelona) and CSCP certified by Apics (United States). He is currently the Director of Logistics – Online Channel at La Sirena Alimentation Congelada S.L.U. He is also an associate lecturer and project tutor on Bachelor and Master Degree programs related to the supply chain, as well as the author of publications for the UOC.
MBA from ESADE (Barcelona and McCombs Austin, Texas). Advanced Industrial Engineering Diploma from the Advanced Polytechnic College of the Universitat de Girona. Technical Systems Computing Engineering Diploma from the Advanced Polytechnic College of the Universitat de Girona. He is currently the Director of Production, Procurement and Quality for Customer Support and Repair activity for Europe, Middle East and Africa at HP Inc. He is also an associate lecturer and project tutor on Bachelor and Master Degree programs related to the supply chain, as well as the author of publications for the UOC.