The fintegration of the banking system
The foundations of traditional financial business are being shaken by the emergence of new actors who are introducing new business models based on the opportunities offered by recent technological advances. Fintechs are technology-based companies that offer financial services digitally through technological solutions and which focus on the needs and preferences of the consumer. Faced with the threat posed by this disruption in the financial market, banks and fintechs are developing collaboration strategies that take advantage of the innovative potential of fintechs in order to bring it to the general public through traditional banking structures and portfolios. This integration process is not free from obstacles and challenges, one of the main ones being the change in the business culture of traditional financial institutions.
ODS
Àngels Fitó BertranDoctorate in Economics and Business from the University of Barcelona. In March 2019 she was named vice chancellor in Competitivity and Employability at the Universitat Oberta de Catalunya, a newly created post. Previously, from October 2010, she was head of Economics and Business Studies. For years, she has worked in both research and teaching in topics relating to economic-financial management at various Spanish universities, working professionally in the same field. Her teaching work has been recognized with various teaching and research accreditations.
