Reorientation of business strategy: a case study
The article proposes the reorientation of business strategy. This theoretical perspective is applied in a case study that considers the adventure sports tourism sector in the Pallars Sobirà region. The theoretical business strategy references used are the concepts of competitive advantage and generic strategies of Porter (1991). The generic strategy followed by this sector in Pallars Sobirà is analyzed using the available data on sales of adventure sports activities; it is concluded that the design of said strategy does not take advantage of the opportunities to build a competitive, local, sustainable advantage. The possibility of a strategic reorientation of the sector that pursues a competitive advantage in terms of product differentiation, regional sectorial strategy, the prioritization of water sports, the expansion of the market to Spain and the rest of the world, customer loyalty and the diversification of tourist products for the whole year is suggested. However, the decision to maximize profits by reorienting the strategy depends on value judgments that involve the entire region.
ODS
Mario Eduardo FirmenichPhD in Economics from the University of Barcelona, Bachelor’s Degree in Economics from the University of Buenos Aires, Specialist Diploma in University Teaching in the EHEA from Rovira i Virgili University, Pedagogical Aptitude Certificate from the Polytechnic University of Barcelona.
Private consultant. He has been an Associate Lecturer at Rovira i Virigili University and the University of Barcelona, Lecturer at IQS - FundEmi Ramon Llull University, researcher at the Rey Juan Carlos University, Associate Lecturer and Head of the Business and Legal Sciences department of the Formatic Barcelona School for Higher University Studies, an affiliate of the University of Girona.
Published articles and papers: «Control óptimo de las expectativas de inversión–Una política alternativa para la administración contracíclica de la demanda efectiva» (approved for publication), «The systemic global crisis: a long cycles approach with a political-economic perspective» (2017), «Monetary policy, consumers’ expectations and endogenous technological change in a globalized economy» (2013), «La Evolución de los ajustes estructurales en Costa Rica» (2006), «Deuda Externa y Deuda Pública Sustentables en Argentina» (2004), «El euro y el sistema monetario internacional» (1999).
Published books: Teoría de los Sistemas Político-Económicos (2015), Eutopía–Una alternativa al modelo neoliberal (1st ed. 2004, 2nd ed. 2005); co-author with J. J. Molina Villar and J. Miranda Viñuelas of Introducción al turismo. Apuntes sobre conceptos de la asignatura (2011).
