Digital marketing: revolutionising consumption and society

PhD in Information and Knowledge Society Bachelor's Degree and Master's Degree in Business Administration from the ESADE Business School of the Ramon Llull University. Director of the University Master's Degree in Digital Marketing of the UOC. Her lines of research focus on digital consumer behaviour and retail. Dr Esteban has published several books and articles in impact journals. She has also participated as a speaker in numerous national and international conferences.