Lluerna, a social business model for rural electrification
Lluerna is a business plan developed by students from both the UOC's Executive MBA course and its MBA in Social Entrepreneurship course.
This work combines classical techniques from business schools with a more innovative approach related to impact-centred (rather than profit-centred) businesses. This business plan demonstrates that it is possible to run a sustainable company with a social objective, in this case the electrification of rural areas.
Furthermore, the plan shows a profitable business model that can be exported to many countries, where it is possible to create a market with a remarkable positive impact on a great number of families. Specifically, Lluerna is implemented in Bolivia, a country with an important lack of rural electrification, and where significant levels of collaboration from local actors in the area of rural electrification can be found.
Lluerna is also an example of how putting together new technologies and new commerce management tools makes it possible to generate a positive impact, even with a population that is normally considered too poor to be part of the market.
ODS
Daniel CaballéHe holds a Bachelor's Degree in Physics from the University of Barcelona and an MBA from the Open University of Catalonia. His professional career has focused on Strategic Management Consultancy and the development of information systems, especially in health. At present he works as a Manager for Better Consultants.
Alexandre MolláHe holds a Bachelor's Degree in Psychology and a Social Entrepreneurship MBA from the Open University of Catalonia. In the context of Alexandre Mollà's professional career, his work for Independent Living Alternative as a personal assistant to independent people with high degrees of discapacity is particularly noteworthy. He is currently Deputy General Manager of Grupo Ensanche.
Gil BlanchHe holds a Bachelor's Degree in Industrial Electronics and Automation Engineering, and a Social Entrepreneurship MBA from the Open University of Catalonia. Her professional career has developed both in the automobile industry and, more recently, in the renewable energy generation sector. He is currently a Manager of wind energy maintenance services at Alstom Power.
