Dossier: «Keys to understanding today's tourism»
coordinated by Francesc González and Soledad MoralesISSUE 7 (MAY 2017)
coordinated by Francesc González and Soledad MoralesISSUE 7 (MAY 2017)
The consumption of tourism in postmodernity and liquid modernity
Greg Richards
Professor at NHTV Breda University of Applied Sciences and at Tilburg University.
Abstract
Tourism as a social practice has undergone radical change, moving away from a vertical Fordist production system towards a much more disperse nexus comprising the production and consumption of experiences. A combination of the desire of tourists to live like locals and the desire of locals to become producers of tourist experiences has driven a new trend for 'living like a local'. This demand is met by a variety of products and experiences offered from the top down. The meanings associated with the practice of tourism have also changed as more people have become tourists and many of us have become involved in the tourism industry.
ODS
About the author
Greg RichardsProfessor at NHTV Breda University of Applied Sciences and at Tilburg University.
g.w.richards@tilburguniversity.eduGreg Richards is a professor at NHTV Breda University of Applied Sciences and at Tilburg University, in the Netherlands. He has worked on tourism projects for national, regional and municipal public administrations and has extensive experience from researching and teaching at the London Metropolitan University, the University of the West of England and the Universitat Rovira i Virgili.
