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Resultados para la búsqueda "tourism" : 7 resultados
Tourism facing the challenge of transformation
Pablo Díaz, Lluís Alfons Garay Tamajón, Joan Miquel Gomis, Francesc González Reverté, Soledad Morales Pérez, Julie Wilson

On the twenty-fifth anniversary of the opening of the Universitat Oberta de Catalunya and its Economics and Business Studies, a group of professors from the tourism field of the institution reflect upon the current situation of the sector at a key moment. On the one hand, they bring their ideas on what has been the evolution of tourism over the last twenty-five years and the elements and key factors that have conditioned this evolution to date. On the other hand, based on the crisis generated by the effects of the pandemic, they deliberate on identifying possible future scenarios and the key factors that may condition them.

Research in the field of sustainable tourism
Francesc González Reverté

This contribution seeks to provide an overview of current research into sustainable tourism from two angles. It describes firstly the key arguments in the theoretical discussion on the idea of sustainability in the tourism sector, and secondly the areas of academic research that are of interest for research into tourism and sustainability. This study will enable a global evaluation of not only the factors that influence the discussion on the sustainability of tourism, but also the central thematic areas in which this matter is addressed.

The consumption of tourism in postmodernity and liquid modernity
Greg Richards

Tourism as a social practice has undergone radical change, moving away from a vertical Fordist production system towards a much more disperse nexus comprising the production and consumption of experiences. A combination of the desire of tourists to live like locals and the desire of locals to become producers of tourist experiences has driven a new trend for 'living like a local'. This demand is met by a variety of products and experiences offered from the top down. The meanings associated with the practice of tourism have also changed as more people have become tourists and many of us have become involved in the tourism industry.

Our world is finite, and so is tourism ¿ from tourism multipliers to redistributive conflict
Jordi Gascón, Ernest Cañada

The assumption that tourism growth can be sustainable is widespread in certain academic sectors and public institutions. It is an assumption that is partly founded on the Tourist Multiplier theory, proposed by Archer and Owen in the early 1970s. However, this premise is coming up against an increasingly urgent reality: the finite nature of our planet and its resources. Economic development has natural limits. The article presents a conflictivist view of tourism development that is more in line with this reality: The emergence of new economic activity – or its growth – forces us to restructure our use of the available resources. These resources cannot always be multiplied. And as part of this process, some will lose and others will win.

An approach to researching corporate social responsibility in the tourism sector
Lluís Alfons Garay Tamajón

Publications on Corporate Social Responsibility (CSR) in the tourism sector stem from the paradigm of sustainable tourism, in which there has been growing interest in relation to balancing the impacts of the tourism industry in terms of the key environmental, social and corporate issues. The two themes that have generated most references are, firstly, the business case or the possible relationship between its introduction and corporate financial performance, and secondly, commitments to stakeholders. Apart from these themes related to the drivers, publications have also focused on topics such as the types of practices implemented and other types of results achieved by them. In all these fields there is still great potential for development, while new themes are also emerging.

Research in the field of sustainable tourism
Francesc González Reverté

This contribution seeks to provide an overview of current research into sustainable tourism from two angles. It describes firstly the key arguments in the theoretical discussion on the idea of sustainability in the tourism sector, and secondly the areas of academic research that are of interest for research into tourism and sustainability. This study will enable a global evaluation of not only the factors that influence the discussion on the sustainability of tourism, but also the central thematic areas in which this matter is addressed.

Augmented Reality and Tourism. Potential and limits for the improvement of competitiveness in tourism destinations
Francesc González Reverté

This paper intends to be an approach to the potential of augmented reality in the tourism sector, one of the economic sectors in which expectations are higher but where it has been scarcely applied. Augmented reality is a disruptive technology that, if properly managed, can be an important tool for tourist destinations in terms of competitiveness. In particular, the combination of augmented reality with mobile devices generates high expectations in relation to the attraction of technological tourists, best known as millennials. Augmented reality enhances the tourist experience of the visitors and enables the creation of new tourism products and low cost creative ways to promote destinations. However, before carrying out strategic actions, the tourist managers should be conscious of the limits of augmented reality in terms of technological usability, preferences lack of demand and lack of evaluation of results and economic performance obtained.

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