Mobility transforms everything
Mobile marketing is a field of digital marketing constantly being reinterpreted due to the unstoppable progress of smart devices, founded little more than ten years ago, which have little to do with the conventional mobile phones that appeared in the nineteen nineties. In the same manner that interconnected mobility is changing human habits, the rest of the areas in digital marketing knowledge are adapting to a new reality which does not yet have known behavioural patterns. Mobility has an immense impact on digital marketing spheres, such as advertising, search engines, social networks, email marketing and promotional marketing. All these have been transforming, to the detriment of traditional browsing and functionalities linked to desktop computers. We are therefore reaching that moment in which digital mobility itself forms an implicit part of the definition of marketing. We could say that the concept independent of mobile marketing has its days numbered.
FOLGUERA OBIOL, Xavier. Mobility, what transforms everything. Oikonomics [online]. May 2019, no. 11. ISSN: 2339-9546. DOI: https://doi.org/10.7238/o.n11.1901
ODS
Graduate in Industrial Design in the Llotja Advanced School of Art and Design in Barcelona. Master’s Degree in Online Marketing and Electronic Commerce by the EAE/OBS School of Business Administration. Currently, he lectures as a Course instructor in the Open University of Catalonia (UOC) in the University Master’s Degree in Digital Marketing. A professional with more than 25 years of experience as an entrepreneur, he directs the digital marketing agency Advertis, as well as the MINSPIRA e-Commerce platform, in the Home and Decoration Sector. He is the partner and founder of the Catalan Association of Advertisers and PR Professionals.