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Organisations, Social Media, and Knowledge Management
Agustí Canals

Social media play a relevant role as the basis to most processes related to information transfer as well as knowledge creation and transfer. In order to optimise those processes in organisations, knowledge management needs to take into account essential functions of social media. In this article, we describe some of the specific mechanisms by which a social media structure influences the effectiveness of information transfer and knowledge creation and transfer. Based on this, we put forward some considerations on the most suitable features of social media to meet organisational objectives. Knowledge management must be able to use existing social media and, if possible, to have those media adopt the most adequate structure.

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