We start with the Brundtland Report’s (1988) definition of the concept of sustainability to analyze key aspects and look at the essence of human nature. We realize that the way to meet people’s needs is key to optimizing their quality of life, integrating us back into nature and achieving the seventeen Sustainable Development Goals (SDG). The strategy that must be followed is the cooperation between the interested parties by bringing the places of residence, work and consumption closer to being able to have meeting spaces in the proximity of neighborhoods, but also within companies, public administrations and non-profit entities. Given that the purpose is to meet basic human needs in the consumer society we have built, we identify the quality of life indicators that allow us to analyze the sustainability of organizations and products throughout their lifecycle. The application of the quality of life indicators can be essential in our individual and collective decisions of everyday purchasing, both public and private, to raise awareness and to build a strong path towards sustainability. It will also help us design sustainable public policies, including public procurement.

In the past four decades, the centre of economic power has moved from industry to finance. Against this backdrop, the financialization of the water industry has made the hydrosocial cycle more complex, witnessing the emergence of new financial logics and financing instruments. This change has thoroughly transformed the relation between infrastructures and water companies, citizens, other water users and the environment. In this article, and based on previous work, I present a summary that debates around the financialization of the water cycle, through the example of the provision and development of financialized water infrastructures in London.