Automation is the process of replacing human work with machines and aims to make certain tasks in the workplace more efficient. This article reviews the effects of the link between automation and artificial intelligence (AI) on people’s work. In principle, the constant improvement of AI and its ever-wider use have favoured the automation of an increasing number of tasks, particularly non-routine tasks traditionally performed only by people. This has meant that many occupations, both low- and high-skilled, as well as many workers, are in danger of being replaced after losing the race with technology. However, a review of the effects, based on the level of skills, occupations, and workers, indicates that automation is still focused on replacing routine and low-skilled tasks and occupations. If automation and AI can boost productivity to the point where new and better jobs are created and if workers acquire the skills to interact with AI, a future of enhanced work, of agreement between people and machines, is also possible.

Mobile marketing is a field of digital marketing constantly being reinterpreted due to the unstoppable progress of smart devices, founded little more than ten years ago, which have little to do with the conventional mobile phones that appeared in the nineteen nineties. In the same manner that interconnected mobility is changing human habits, the rest of the areas in digital marketing knowledge are adapting to a new reality which does not yet have known behavioural patterns. Mobility has an immense impact on digital marketing spheres, such as advertising, search engines, social networks, email marketing and promotional marketing. All these have been transforming, to the detriment of traditional browsing and functionalities linked to desktop computers. We are therefore reaching that moment in which digital mobility itself forms an implicit part of the definition of marketing. We could say that the concept independent of mobile marketing has its days numbered.