In recent years, technological solutions of varying degrees of complexity have emerged that have driven the evolution of logistics and supply chain, and which enable concordance between the requirements and limitations faced by customers in the eCommerce shopping process.
Advances in certain technologies in other sectors has enabled them to be incorporated into logistics and the supply chain, not only adding value for the customer through the customization of the products and services on offer, but also having an impact on suppliers and other actors that form part of the chain, enabling them to achieve enhanced responsiveness in terms of stock planning, management and transportation.
In the future, the adoption of these new technologies will require a process of specialization at the expense of the purely operational role that has characterized the logistics sector to date, as well as requiring new standards and regulatory bodies to be generated that enable their integration and development.
eCommerce platforms are becoming increasing significant players in the global economy, modifying shopping and consumption habits, and having a decisive impact on the market in terms of distribution, manufacture and the provision of logistics services.
The consolidation and improvement of eCommerce is underpinned by guaranteeing excellence throughout the user experience, from the shopping process right through to the final delivery of the product or service requested. In this respect, logistics is a key factor.
Amazon’s penetration in households has strongly shaken up the scene in terms of the competition. It has forced large retailers (and manufacturers) to provide a response that fulfils shoppers’ new service expectations, triggering a gruelling race to take control of the value chain and the customer experience.
In this article, the authors analyse the current panorama, the repercussions for the supply chain and the trends emerging in terms of eCommerce platform, identifying areas of opportunity generated by increasingly demanding customer expectations.