Based on the contributions of positive psychology, the author considers that personal welfare comes from the result of mixing the responsible cultivation of our own thinking and emotional world, the relations that we maintain with other people and the meaning we endow our own life.

The article delivers the comprehension of all those scopes and how they contribute to the global result of personal welfare, under the premises that the responsibility of the above-mentioned welfare comes from a personal decision, and it belongs to each human being to come up with the importance of it in your own life.

This paper offers a description of the new forms of work, with special emphasis on the advantages and disadvantages that they involve for both employees and employers. From the perspective of Human Resources, these new models, and their coexistence with more traditional forms of employment, present challenges for the conventional management of functions such as planning, performance evaluation, or managing professional careers. Since the advantages that these new forms of work provide are evident, and their expansion is inevitable, all that remains is to minimize some implicit risks for both the employer and the employees.

The fact that women do not occupy positions of responsibility within highly competitive companies in the technological sector demonstrates how organisations are failing to adapt to the present reality: women are half of the population and are sufficiently prepared to occupy professional posts, but they are rarely welcomed. The liberalist explanations, that is to say, those which maximise the principle of freedom as regulating the market, indicate that women are not present because they take private decisions which involve a lack of ambition or commitment to the companies. In the face of this evidence, I maintain that the organisations are less than healthy social structures, which impose rules and values that cannot be adapted to the differing realities of women and men who are eager for another organisational culture – one which could fit better with their lifestyles. This work tackles this question by providing evidence on the basis of two generative axes of psychosocial risks for the knowledge society: (1) the imbalance between personal and work lives (2) the imbalance during the management of personal and emotional relations, as well as in the daily practices in the organisations, in the family and, in general, in society. The results of this work show that the technological companies are facing up to some changes relating to the profile of their workers, however, there is a need for a more profound reflection and cultural changes which abandon the idea that there exists a male professional ideal.