Resultados para la búsqueda "entrepreneur" : 4 resultados
An analysis of gender in the business world
Anna Pérez-Quintana

Traditionally, the creation of companies has been a job that is the reserve of men, to the point that the number of male entrepreneurs who start a business doubles that of female entrepreneurs. This lack of equality is not only quantitative, but also qualitative. Beyond the biological differences between both sexes, the article explores other explanations –sociological–which allow for an improvement in understanding the reason for the gender gap in entrepreneurship, as well as allowing for the promotion of the entrepreneurial vocation of women by recognising that there is a possibility to make an impact on this gap.

The financing of social entrepreneurship. New models for old problems?
Elisabet Bach Oller, Laura Lamolla

Social entrepreneurship has existed for as long as there have been social problems needing responses and solutions. In recent years, new forms of business have been developed that respond to social and environmental challenges, and which combine aspects of non-profit organizations with others of for-profit companies. In this article we start by defining social entrepreneurship, which has specific characteristics and needs that are distinct from those of conventional entrepreneurship. This difference has enabled the development of a financing market specific to this field, which attempts to provide suitable responses to the different types of organizations operating therein. We then go on to look at the financing models available to social initiatives and the cases and situations that make some more appropriate than others.

«Ei! (Estem aquí)»: a real estate agency for pop-up stores
Oriol Fernández Rodríguez

This article explains my final project for a Bachelor's Degree in Business Administration and Management from the Universitat Oberta de Catalunya (UOC). It consists of a business plan and has been carried out in accordance with the course plan.

Ei! (Estem aquí) is a real estate marketplace where entrepreneurs and landlords share commercial estate to test a business idea or exhibit a product during a short period of time. The period can vary, from just a few hours for a brand or a product presentation, to months or even a year, depending on the company’s strategy. This project goes to market to meet the business community’s needs. It is for entrepreneurs who want to exhibit new products or promote a new business idea, but don’t have enough funds to acquire or rent a retail space for an indeterminate length of time.

To attend to these needs, the company offers competitive prices compared to its competitors, helped by the improved productivity achieved with its online platform and the outsourcing of all processes that are not core business. The company can provide an innovative and high quality service that puts the client at the centre of the business. Also of much importance is the consultancy service that provides legal, administrative, marketing and IT advice to entrepreneurs who want to develop a business but don’t know how to get started.


Lluerna, a social business model for rural electrification
Daniel Caballé, Alexandre Mollá, Gil Blanch

Lluerna is a business plan developed by students from both the UOC's Executive MBA course and its MBA in Social Entrepreneurship course.

This work combines classical techniques from business schools with a more innovative approach related to impact-centred (rather than profit-centred) businesses. This business plan demonstrates that it is possible to run a sustainable company with a social objective, in this case the electrification of rural areas.

Furthermore, the plan shows a profitable business model that can be exported to many countries, where it is possible to create a market with a remarkable positive impact on a great number of families. Specifically, Lluerna is implemented in Bolivia, a country with an important lack of rural electrification, and where significant levels of collaboration from local actors in the area of rural electrification can be found.

Lluerna is also an example of how putting together new technologies and new commerce management tools makes it possible to generate a positive impact, even with a population that is normally considered too poor to be part of the market.

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