The success factors in digital transformation
Digitization is currently one of the main priorities for companies and entities in the Spanish market. Understanding digital transformation as the “transformation of the business based on digital technologies”, in this article we developed a key aspect to ensure its success: taking special care of the employee, guiding the evolution of the organization’s cultural change to a digital culture that allows the customer to be placed at the centre. Only through a methodological and planned approach is it possible to accompany employees.
Elisabeth MargaritSenior Computer Engineer from the Polytechnic University of Catalonia with a Master in Business Administration (MBA) from Esade and a postgraduate degree in Financial Markets from the Universitat Oberta de Catalunya (UOC). She is a UOC collaborating professor on the Business Administration and Management degree and on the Innovation and Digital Transformation University Master degree. Director of Consulting at Fujitsu Spain, her specialty is accompanying organizations in the digital transformation process, from the definition of their strategy to its effective implementation from all perspectives.
