From screen to green: digital work, well-being and rurality
Digitalization, labour flexibility, and the expansion of remote work have transformed how we work and live. These changes, accelerated by the COVID-19 pandemic, have led to a rethinking of the relationship between work, leisure, and rest. In this context, rural areas have regained prominence as spaces of well-being, sustainability, and quality of life. Through a qualitative study based on in-depth interviews with five digital workers from rural municipalities, this research explores how they experience remote work from these environments, the benefits and challenges they face, and how their presence can help revitalize these territories. The findings show a positive view of remote work in rural settings, where individuals seek peace and calm, enabling them to be more productive during working hours and enjoy higher-quality leisure and rest.
SDG

Mar Alsina Folch Mar Alsina FolchFPU Researcher. PhD student in the REDINTUR interuniversity doctoral programme in Tourism at the UOC. Master in Tourism Destination Development from the University of Dalarna (Sweden) and graduated in Tourism with a mention in Tourism Destination Planning and Management from Rovira i Virgili University (URV). His research focuses on the workation phenomenon, the working practices of Airbnb hosts and coworking in rural areas. She has also coordinated bachelor’s and master’s courses as a lecturer at the UOC and the URV.

