Over the last decade, the business world has experienced abrupt changes due to the irruption of the platform economy. E-commerce giants and application-based business models have become key spaces in the economy, facilitating consumption in terms of convenience, immediacy, and availability. However, these new ways of organizing services, while easing the consumer experience, have controversial effects on the organization of work. This article provides a critical reflection on the newly emerging jobs in the platform economy sector. It will highlight the importance of the imaginary of consumption as a key enabler of these changes in employment.

Airbnb is the most valuable tourism company in history and an epitome of the platform economy in tourism. Since 2020, together with the entire tourism sector, it has experienced the crisis caused by the COVID-19 pandemic. The paper presents the context for the current international research on Airbnb by describing the origin, current state, and possible developments of the platform offer during and after the pandemic. The data on the global Airbnb offer in 2018, 2019, and 2020 comes from web-scraping the platform website. It shows that the dynamic growth of accommodation supply stopped in the last year. The platform offer has continued to disperse geographically towards less saturated markets and rural areas during the pandemic period. Entire flats and apartments have been continuously growing in dominance in the structure of the listing, while the slower growth in the percentage of multihosts’ listings indicates a slowdown in the process of the professionalisation of the platform offer.

Platforms such as Glovo, Deliveroo and Uber Eats that operate in the field of food delivery have set up in cities all around the world. The expansion of these platforms has had an impact on workers’ rights in what is considered as platform capitalism. Even then, democratic alternatives connected to the social and solidarity economy and digital commons exist. This article analyses the democratic qualities of four alternative food delivery platforms with headquarters in Europe (CoopCycle, CILFé, Crow and Mensakas). On the one hand, the results show that these platforms consider their workers’ rights; that is the main reason why they form an alternative to platform capitalism. On the other hand, the analysis shows that these platforms face important challenges, especially regarding their economic sustainability and scalability.

Tourism is one of the main areas where the sharing economy is expanding. The increasing number of press and journal articles on the topic highlights the relevance – on various levels – of platforms such as Airbnb, Uber or BlaBlaCar. This paper will tackle different aspects of this subject. First, the notion of the sharing economy or collaborative consumption will be defined, examining both its initial definitions that addressed the possibility of a new economic paradigm and more recent descriptions looking at the commercial aspects and the particularities introduced by the use of major technological platforms. The focus then moves on to three aspects that shed light on convergences between sharing economy and tourism: the use of information and communication technologies, the role of references or qualifications, and the disruption of preexisting models. Finally, the conclusions from the study are drawn.