The hegemony of the neoclassical model as a conceptual and analytical framework to explain the operating logics of capitalism has made the ethics that this model carries implicit – the criteria, behaviours of the actors, etc., which are considered better or more appropriate due to the supposed good functioning of the system – have also occurred hegemonically. One of these “ethical” criteria or behaviors is the so-called stockholder theory, whereby a company’s sole responsibility is to increase profits for shareholders. In this article, we question the compatibility between this theory’s validity – as the empirical analysis indicates – with the social demand for companies to act with other ethics, and also how it is more plausible to move towards this change of values.

The acceleration of climate change we are seeing is triggering one of the deepest and most threatening global crises to ensure a fair and livable planet for the more than 8 billion inhabitants and for the biosphere. The climate crisis is so significant and severe that climate emergency is already being discussed. We are in a global context in which the trespassing of planetary boundaries, particularly those related to climate emergency, has clear effects on our daily lives, especially in an uneven and unfair manner. Organizations, across their diversity, cannot circumvent the necessary debate on how they must adapt to the new climate emergency context and how they can contribute effectively to mitigation and adaptation, without falling into greenwashing. New metrics, beyond current green certifications, that can capture and incentivize the decarbonization and ecological transition of organizations will need to be found. Obviously, this requires a profound change in the continuous economic growth logic that transcends the individual wills of organizations and requires profound social, cultural and political-economic change in the priorities we have as a society.

We start with the Brundtland Report’s (1988) definition of the concept of sustainability to analyze key aspects and look at the essence of human nature. We realize that the way to meet people’s needs is key to optimizing their quality of life, integrating us back into nature and achieving the seventeen Sustainable Development Goals (SDG). The strategy that must be followed is the cooperation between the interested parties by bringing the places of residence, work and consumption closer to being able to have meeting spaces in the proximity of neighborhoods, but also within companies, public administrations and non-profit entities. Given that the purpose is to meet basic human needs in the consumer society we have built, we identify the quality of life indicators that allow us to analyze the sustainability of organizations and products throughout their lifecycle. The application of the quality of life indicators can be essential in our individual and collective decisions of everyday purchasing, both public and private, to raise awareness and to build a strong path towards sustainability. It will also help us design sustainable public policies, including public procurement.

Over the last decade, the business world has experienced abrupt changes due to the irruption of the platform economy. E-commerce giants and application-based business models have become key spaces in the economy, facilitating consumption in terms of convenience, immediacy, and availability. However, these new ways of organizing services, while easing the consumer experience, have controversial effects on the organization of work. This article provides a critical reflection on the newly emerging jobs in the platform economy sector. It will highlight the importance of the imaginary of consumption as a key enabler of these changes in employment.

Digital platforms are changing the way in which suppliers and consumers of accommodation services interact, deeply transforming the tourism market. In these peer-to-peer and twosided digital marketplaces, pricing strategies become crucial for value generation, yet in contrast to conventional digital marketplaces, prices are set by non-professional vendors who are also consumers.

Airbnb is the most successful case of sharing economy-based accommodation rental, providing a vast and diverse range of places for tourists to stay in. In this digital marketplace, final consumers compete with professional hosts, looking for new business opportunities. Previous studies on pricing have not made a distinction between both groups. Our investigation aims to reduce this gap by focusing just on peer-to-peer transactions. We use a large dataset covering accommodation listed by non-professional hosts in Barcelona.

The paper offers evidence that higher accommodation prices are best explained by consumers’ preference for the intrinsic functional qualities of the value proposition. The systematic interaction of value and volume of online reviews and pricing strategies of close players can also produce a crucial impact on pricing.

It has been a decade now that research on the collaborative economy and colla- borative consumption (CC) has thrived. Tremendous academic research has been conducted into this specific concept. This paper re-evaluates the conceptual framework proposed almost half a decade ago about the conceptual foundations, frontiers and limits of the concept of collaborative consumption. The paper provides a revised definition and assesses to what extent the scope and limits in contrast to other forms of exchange still hold now despite current challenges.

E-commerce is generating important changes in our way of life and consumption habits. More and more people are buying all types of products online at any time using different devices. Shopping for food stands out in this context, as it is gaining more market share and increasing in popularity. Digital commerce faces more barriers to entry than others in the mass consumption sector and supermarkets must be able to create a positive browsing and shopping experiences for the consumers who visit their online sites. Understanding digital consumers’ purchasing behaviour and the factors that have an influence on the optimal browsing and consumption experience is of vital importance for every company in the sector. In this sense, flow is an important determinant of digital consumer behaviour that influences important aspects such as their intention to shop online and their e-loyalty.

Millions of users follow and interact with each other on different social networks. Companies must adapt to the new phenomena of social communication as part of this context. This article analyses the impact of social networks on company communications, new social consumers and their new purchasing habits, the opportunities for companies on social networks, and finally the trends and challenges in the immediate future.

Since the 1980s, worldwide there have been numerous socioeconomic initiatives driven by ideas that differ from capitalist concepts such as accumulation of wealth, maximizing of profits and consumerism. These new initiatives appear all around the economic cycle: resources management, production, marketing, consumption, the financial system, the distribution of surplus and the circulation of currencies. One of the names most commonly associated with such initiatives is social and solidarity economy. In the future these initiatives may provide an alternative to the current dominant system.

Do you end up buying the same products every time you go to the supermarket? Are you tired of wasting your leisure time in a repetitive and monotonous task such as buying groceries? Do you use the same amount of time online shopping as going to the supermarket?

This article presents a synthesis of Classyfied's Business Plan, written as the Final Thesis of the Degree in Business Administration. Its business model will solve all dissatisfaction caused by the shopping process by upgrading the distribution chain and introducing new technologies in the packaging and at the consumers' home.

Classyfied, as it will be introduced in this text, proves to be a feasible and profitable business idea, offering clear proposals by means of an innovative and realistic product that will entail a revolution in the food retail industry.