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Resultados para la búsqueda "mobile devices" : 2 resultados
La investigació de màrqueting amb dispositius mòbils: un lent despertar
Carmen Pacheco Bernal

Just as the mobile revolution has had a profound impact on society, has created new economic activities and modified existing ones, the marketing research industry has not remained at the margin of all these transformations. As we will see below, mobile technologies have represented new challenges and opportunities for the professionals in the sector, creating new ways to collect data from consumers who participate in market research studies. However, in spite of the advantages that the use of mobile methodologies involve for industry, their adoption and diffusion as a technique to collect information still remains fairly limited. This article includes the data on research methodologies used by the sector and identify the main factors that have influenced the adoption of mobile market research, whether to incentivise or limit their use.

Augmented Reality and Tourism. Potential and limits for the improvement of competitiveness in tourism destinations
Francesc González Reverté

This paper intends to be an approach to the potential of augmented reality in the tourism sector, one of the economic sectors in which expectations are higher but where it has been scarcely applied. Augmented reality is a disruptive technology that, if properly managed, can be an important tool for tourist destinations in terms of competitiveness. In particular, the combination of augmented reality with mobile devices generates high expectations in relation to the attraction of technological tourists, best known as millennials. Augmented reality enhances the tourist experience of the visitors and enables the creation of new tourism products and low cost creative ways to promote destinations. However, before carrying out strategic actions, the tourist managers should be conscious of the limits of augmented reality in terms of technological usability, preferences lack of demand and lack of evaluation of results and economic performance obtained.

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