Augmented Reality and Tourism. Potential and limits for the improvement of competitiveness in tourism destinations
This paper intends to be an approach to the potential of augmented reality in the tourism sector, one of the economic sectors in which expectations are higher but where it has been scarcely applied. Augmented reality is a disruptive technology that, if properly managed, can be an important tool for tourist destinations in terms of competitiveness. In particular, the combination of augmented reality with mobile devices generates high expectations in relation to the attraction of technological tourists, best known as millennials. Augmented reality enhances the tourist experience of the visitors and enables the creation of new tourism products and low cost creative ways to promote destinations. However, before carrying out strategic actions, the tourist managers should be conscious of the limits of augmented reality in terms of technological usability, preferences lack of demand and lack of evaluation of results and economic performance obtained.
ODS
Francesc González RevertéDoctorate in Geography from the UAB and master’s in Geography from the same university. Currently professor of undergraduate and postgraduate in Tourism for Economic and Business Studies at the UOC. Director of the Tourism degree at the UOC, his academic work has been recognized with various teaching and research accreditations. His research interests are the processes and dynamics of development of sun and sea tourist destinations, the social and cultural impact of tourist events and the introduction and use of new technology at smart tourist destinations. He is also interested in online learning applied to tourism. He is a researcher with the research group New Perspectives on Tourism and Leisure (NOUTUR) at the UOC. He has taken part in various R&D projects on tourism and has published articles, books and book chapters in various magazines and specialist editorials at a national and international level. He has also written numerous teaching materials for subjects on tourism for undergraduates and postgraduates.
