Resultados para la búsqueda "partnerships for the goals" : 8 resultados
(In)compatibility between the social responsibility of companies and the capitalist logic of profitability
Albert Puig Gómez

The hegemony of the neoclassical model as a conceptual and analytical framework to explain the operating logics of capitalism has made the ethics that this model carries implicit – the criteria, behaviours of the actors, etc., which are considered better or more appropriate due to the supposed good functioning of the system – have also occurred hegemonically. One of these “ethical” criteria or behaviors is the so-called stockholder theory, whereby a company’s sole responsibility is to increase profits for shareholders. In this article, we question the compatibility between this theory’s validity – as the empirical analysis indicates – with the social demand for companies to act with other ethics, and also how it is more plausible to move towards this change of values.

Quantum innovation: the next wave of digital transformation?
Agustí Canals

Quantum computers are receiving more and more attention in the media, with the promise of becoming a revolution in computing and digital communications. Nowadays, we cannot know for sure whether this promise will be fulfilled, but it is possible to get an idea of where things could go. The objective of this article is to give a brief overview of quantum information technologies and their future possibilities. After a concise summary of the fundamentals of quantum computing and the current state of the technology, we make a review of the main areas in which the technology can lead to innovations that substantially improve the performance of the current technology. Finally, we point out some possible effects of the development of quantum computing in today’s economy and society.

Innovating in Marketing. Metaverse, a 360 analysis
M. Dolores Méndez-Aparicio, Ana Isabel Jiménez Zarco, Alicia Izquierdo-Yusta

Since Mark Zuckerberg announced in September 2021 the change of Facebook’s name to Meta and presented his vision of the Metaverse, there has been no end to speculation in the marketing world about its impact and brands have been announcing their reactions in the media. The perception of the impact as a disruption in the customer-company relationship makes companies want to be present in the race to be pioneers in this new virtual reality.


Although gamification has been a marketing technique of recurrent use in the 21st century, it has been somewhat relegated to the advertising field in the gaming industry. However, the Metaverse is presented as a holistic view of life, where through his or her avatar, the protagonist consumer discovers new needs in a virtual and parallel world modelled on his or her whim.


This means that the Metaverse is much more than an incubator of marketing ideas for brands. The conception of a new universe is a world of speculation where states, countries and communities are for sale, cities are to be built and where, in Zuckerberg’s vision, society will be able to invent, build or reproduce its reality. That is, to relate, buy and work, in short, to live.


As in any technological paradigm, companies are facing a new transformation. Without concluding the change of Customer Centricity, 100% digital customer and with the imminent reality of 5G and IoT, the Metaverse is another reality that implies for companies the conception of the customer under multiple personalities, as many as metaverses, new products, channel integration, new currencies, new legislations, new and multiple sources of decentralized data, etc.


This new scenario requires urgent research, which, although brands can face with more or less difficulty, in the field of research is complex given that the advances and incursions of companies are still incipient and there is no data on social and consumer behaviour in the Metaverse. For this reason, this article aims to be a holistic compilation of what the metaverse is, its background and consequences on behaviour in the purchase decision process. Its conclusions will allow us to delimit specific areas of research on consumer behaviour patterns in this new virtual reality.

25 years of responsible evolution towards sustainability
August Corrons

In a socioeconomic situation like our current one, it is difficult to understand the future of organizations without considering social responsibility. Looking at this future with a certain guarantee of success requires looking back to learn and gather drive. This article presents the evolution of social responsibility over the last twenty-five years, analyzing international and national initiatives, legislative instruments and self-regulatory framework, progress in commitment and level of involvement of organizations, as well as the consequences of Covid-19. Important progress is noted, with organizations that are increasingly conscious of the impact of their activities, making socially responsible decisions beyond their legal obligations. However, there is still much to do in the management of a social responsibility that guarantees sustainability and sustainable development in the medium and long term.

Challenges and opportunities in the use of artificial intelligence in public administration
Agustí Cerrillo i Martínez

The trend of artificial intelligence is arriving in public administrations, even if this is happening at a slower pace than in other sectors. Today, there are already some public administrations which use artificial intelligence in data analysis, decision-making, fraud detection and irregularities, and the provision of public services. The use of artificial intelligence creates a number of challenges for public administrations that need to be addressed, such as the current lack of transparency, the biases and discrimination, the decrease in guarantees in the processing of administrative procedures, the responsibility for damages caused by the use of artificial intelligence, and its impact on public employment. Artificial intelligence is one of the foundations of intelligent governance; it must include all people in order to contribute to a sustainable development.

The new Economic and Monetary Union: built to last?
Àlex Ruiz Posino

This article seeks to evaluate the institutional changes implemented in recent years to reform the Economic and Monetary Union (EMU). With this aim in sight, it starts with a brief reminder of the institutional structure the EMU was initially given. It then reviews in greater detail the sequence of crises that have blighted the single currency since the major recession in 2008. Particular attention is given to the difficulties encountered by the Eurozone in deactivating the links that created knock-on effects exacerbating three simultaneous crises: in growth, sovereign debt and banking. In this context, the main institutional changes in the EMU are linked to the transmission channels of these three crises. Finally, there is analysis of whether or not these institutional innovations – which in fact constitute a new EMU – improve its future sustainability. The final conclusion is not especially encouraging.

Social Media Marketing Strategy: Concepts and Steps to Form Connections
Inma Rodríguez

The emergence of social media has led many companies to adopt them as marketing channels. Yet these media are novel enough to still leave many marketers unsure as to how to plan an effective social media marketing strategy, actually oriented towards engaging prospects. In this article, we discuss how to shape a social media strategy. To do so, we show the key concepts and steps involved in the planning process of this type of digital marketing strategy, and how to measure their impact immediately.

Social media, economics and business
Oriol Miralbell Izard

In its editorial page, the journal introduces the dossier of the second Oikonomics issue. As social media are a current topic, the dossier includes five contributions by experts suggesting different approaches to how social media relate with economics and business, in order to provide more detailed information on their use and opportunities. The idea is forwarded from different perspectives (information management, marketing, business organisations, financial markets, social change…) in an environment where opportunities and challenges posed by online social media have a significant impact on the global economy. Information and Communication Technologies (ICT) stimulate innovative dynamism and have become one of the main foundations of the radical change experienced by the economy and social structures in the last decade as they are becoming a massively used resource affecting all economic and social stakeholders.

8 resultados | Página 1 de 1