Coinciding with the twenty-fifth anniversary celebration of the UOC, the following article aims to review the main transformations that the basic areas of business have undergone over the past two and a half decades. For this, we have enjoyed the participation of five female and five male professors in the studies of economy and business, who have given us some broad strokes on some of the main changes during this period and the challenges still to come. These topics are: leadership, decision-making, internationalization, digitalization, strategy, adaptation to change, ethics, corporate social responsibility, diversity, inclusion, business modal innovation, and finance.

The Spanish economy is more productive but employment rates have not returned to levels prior to the recession. Therefore, the main challenge is reducing unemployment and temporary employment, creating quality, stable and productive jobs that help reduce inequality, as well as resuming the path of convergence with more advanced economies. The model of flexicurity is defined as a strategy to modernize the labour market through two paths that converge: flexibility (for both business and workers, to respond to the needs of both) and safety (for workers who must be able to develop their careers, expand their skills and receive support from social security systems during periods of inactivity). However, this model of Danish flexicurity cannot be implemented directly to each Member State or region of the European Union, but rather it must be adapted to each context with an adequate combination of instruments that respond in our region to the debate between different social and political sensitivities. The goal is not increasing precariousness through flexibility, but rather flexible specialization.