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Resultados para la búsqueda "Lladós-Masllorens, Josep" : 6 resultados
What do I need to know to facilitate smart working in my organization?
Eva Rimbau-Gilabert, Josep Lladós-Masllorens, Antoni Meseguer-Artola, Mar Sabadell i Bosch

After the increase in teleworking due to the COVID-19 pandemic, many organizations have seen the potential of this way of working and wish to initiate or advance its implementation in a planned way. To this end, it may be useful to develop the capacity of their managers or professionals to be smart working agents, in order to promote the implementation of a form of flexible teleworking that makes good use of technological tools and that favours the best working conditions. After defining smart working, this article presents a competency framework for the role of a smart working agent focused on three key competencies: understanding the context, facilitating implementation, and leading in a digital environment.

Actions and challenges that have shaped business management over the past 25 years
Fernando Álvarez, Agustí Canals, Mónica Cerdán, Natàlia Cugueró-Escofet, Dalilis Escobar, Àngels Fitó Bertran, Laura Lamolla , Josep Lladós-Masllorens, Enric Serradell, Pere Suau-Sanchez

Coinciding with the twenty-fifth anniversary celebration of the UOC, the following article aims to review the main transformations that the basic areas of business have undergone over the past two and a half decades. For this, we have enjoyed the participation of five female and five male professors in the studies of economy and business, who have given us some broad strokes on some of the main changes during this period and the challenges still to come. These topics are: leadership, decision-making, internationalization, digitalization, strategy, adaptation to change, ethics, corporate social responsibility, diversity, inclusion, business modal innovation, and finance.

Pricing in peer-to-peer and two-sided digital marketplaces: Airbnb in Barcelona
Josep Lladós-Masllorens, Antoni Meseguer-Artola, Inma Rodríguez-Ardura

Digital platforms are changing the way in which suppliers and consumers of accommodation services interact, deeply transforming the tourism market. In these peer-to-peer and twosided digital marketplaces, pricing strategies become crucial for value generation, yet in contrast to conventional digital marketplaces, prices are set by non-professional vendors who are also consumers.


Airbnb is the most successful case of sharing economy-based accommodation rental, providing a vast and diverse range of places for tourists to stay in. In this digital marketplace, final consumers compete with professional hosts, looking for new business opportunities. Previous studies on pricing have not made a distinction between both groups. Our investigation aims to reduce this gap by focusing just on peer-to-peer transactions. We use a large dataset covering accommodation listed by non-professional hosts in Barcelona.


The paper offers evidence that higher accommodation prices are best explained by consumers’ preference for the intrinsic functional qualities of the value proposition. The systematic interaction of value and volume of online reviews and pricing strategies of close players can also produce a crucial impact on pricing.

Editorial: Revolution 4.0: progress or precariousness?
Josep Lladós-Masllorens
Will robots take our jobs? A look at the labour market in Spain
Josep Lladós-Masllorens

The technologies based on artificial intelligence and robotics are one of the leading challenges facing us now with regards to the future of human work. The so-called Industry 4.0 is placing various business models in doubt, transforming training requirements for the system of production, and is progressively impacting on the distribution of profit.

The Spanish labour market provides a good example of how this new wave of technological change can have an impact on the levels and especially the structure of employment. A growing polarisation can be seen in labour demand and employment opportunities in accordance with educational levels and the various effects of labour imbalance, which are principally attributable to the characteristics of a dominant production model that is intensive in tasks of a routine nature but not particularly active in the incorporation of emerging technologies.

Liquid European Convergence
Josep Lladós-Masllorens

The Economic Monetary Union project was founded with the expectation that a greater level of macroeconomic stability would help to improve living conditions for the European population, especially in countries with lower incomes. Labour productivity is one of the main indicators of an economy's international competitiveness, and is also a measure of a society's capacity to improve its wellbeing. Analysis of the project's evolution demonstrates how possibilities for convergence in productivity are conditioned by the economic growth model in place, and also by the strategy used in response to the financial crisis.

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