RESULTATS DE LA CERCA
Secciones Dossier: "Social responsibility: a management model that cannot be postponed" coordinated by August Corrons Giménez (1) Dossier: «Innovation and digital transformation: challenges and opportunities» coordinated by Mihaela Enache Zegheru and Ramon González Cambray (1) Dossier: «People and organizations facing the "new?" ways of working» coordinated by Eva Rimbau Gilabert (1) Dossier: «Redefining infrastructures for sustainable mobility» coordinated by Pere Suau-Sanchez and Eduard J. Alvarez Palau (1) Dossier: "25 years of Economics and Business Studies at the UOC: reflections on the future" coordinated by María Jesús Martínez Argüelles and Joan Miquel Gomis López (1) Dossier: "Vectors of sustainability: visions from the economy" coordinated by Albert Puig Gómez (1) Dossier on collaborative economy (I): Platform economies and collaborative business, coordinated by Joan Torrent-Sellens (1) Dossier on collaborative economy (& II): New strategies and alternative aspects of the platform economy, coordinated by Lluís Alfons Garay Tamajón (1) Dossier: «Gender and business: towards real equality» coordinated by Laura Lamolla Kristiansen (1) Dossier «Revolution 4.0: progress or precariousness?» coordinated by Josep Lladós (1) Dossier «Digital marketing: revolutionising consumption and society» coordinated by Irene Esteban (1) Dossier «The Future of Finance: Ethics, Technology and Globalisation» coordinated by Joan Llobet (1) Dossier: «Logistics and supply chain in the new digital age» coordinated by Marta Viu Roig (1) Dossier: «Leading people to transform organizations in times of uncertainty»
coordinated by Pilar Ficapal-Cusí (1)
Dossier: «Keys to understanding today's tourism»
coordinated by Francesc González and Soledad Morales (1)
Dossier: «Social and Solidarity Economy: Experiences and Challenges» (1) Dossier: «Rethinking the teaching of economics in universities» coordinated by Carolina Hintzmann (1) Dossier: «Prevention of occupational risks: trends in times of crisis» (1) Dossier: «Realities and challenges of the European Union» (1) Dossier: Social media, economics and business (1) Dossier (1)
Temas decent work and economic growth (87) industry, innovation and infrastructure (53) responsible consumption and production (35) sustainable cities and communities (35) good health and well-being (23) quality education (20) sustainability (16) gender equality (15) collaborative economy (14) reduced inequalities (10) digitization (10) ICT (9) partnerships for the goals (8) digital transformation (8) telework (7) e-learning (7) climate action (6) innovation (6) affordable and clean energy (6) artificial intelligence (AI) (6) no poverty (5) competitiveness (5) competences (5) supply chain (5) market research (5) leadership (5) social media (5) tourism (5) public policies (4) human resources (4) economics (4) employment (4) platform economy (4) flexibility (4) eCommerce (4) pluralism (4) logistics (4) sustainable tourism (4) political economy (4) occupational health (4) European Union (4) social responsibility (3) corporate social responsibility (3) management (3) society (3) augmented reality (3) new forms of work (3) COVID-19 (3) marketing (3) teaching of economics (3) energy transition (3) social and solidarity economy (3) blockchain (3) gender (3) management (3) robotics (3) productivity (3) FinTech (3) economic theory (3) occupational health prevention (3) capitalism (2) business ethics (2) education (2) CSR (2) organizations (2) clean water and sanitation (2) learning outcomes (2) technology (2) change (2) strategy (2) work-life balance (2) platform workers (2) feedback (2) last mile (2) mobility (2) road network (2) sustainable development (2) teaching (2) economic thinking (2) VUCA (2) ethics (2) value (2) globalisation (2) transport (2) labour market (2) neoclassical economics (2) Airbnb (2) sharing economy (2) digital platforms (2) cooperative work (2) consumer behaviour (2) platforms (2) digital economy (2) collaborative consumption (2) health (2) governance (2) entrepreneur (2) labour market (2) industry 4.0 (2) technological change (2) mobile devices (2) digital marketing (2) ethical banking (2) financial innovation (2) digital currency (2) supply chain management (SCM) (2) 3D printing (2) workaholism (2) passion at work (2) lifestyle (2) personality (2) scales (2) psychosocial risks (2) safety (2) co-operatives (2) complementary currencies (2) ethical finance (2) social entrepreneurship (2) heterodox economics (2) neoclassical theory (2) EEES (2) knowledge economy (2) peace, justice and strong institutions (2) remote working (2) satisfaction study (2) positioning (2) triathlon (2) telecommunications (2) electricity (2) quality (2) MOOC (2) PYMES (2) social media (2) business (2) employability (2) neoclassical model (1) stockholder theory (1) Economics and Business (1) ESG (1) trends (1) future scenarios (1) citizen enterprise (1) green transition (1) planetary boundaries (1) climate emergency (1) de-/post-growth (1) human needs (1) synergistic satisfactors (1) SDG (1) cooperation (1) proximity (1) consumer society (1) stakeholders (1) product lifecycle (1) quality of life indicators (1) public and private procurement (1) awareness (1) human resources direction (1) differences (1) demographic diversity (1) innovation orientation (1) digital banking (1) knowledge structure (1) organizational skills (1) innovation orientation risks (1) quantum information (1) quantum computation (1) quantum computers (1) digital culture (1) cultural change management (1) transfer (1) motivation (1) inside view (1) outside view (1) metaverse (1) gamification (1) second life (1) archetype (1) virtual reality (1) business (1) factors (1) companies (1) social media (1) user experience (1) loyalty (1) home appliance (1) daily life (1) women (1) employment (1) consumption (1) precariousness (1) employment changes (1) smart working (1) organizational change (1) implementación (1) employment relationships (1) project-driven organization (1) performance (1) hybrid work (1) transformation (1) group trust (1) emotional management (1) virtual team (1) city logistics (1) UFD (1) logistics stakeholders (1) congestion (1) city access (1) metropolitan public transport (1) multi-airport (1) system (1) territory (1) demand (1) micromobility (1) cycling (1) e-scooters (1) mobility as a service (MaaS) (1) shared mobility (1) maritime transport (1) emission rights (1) emissions leakage (1) economic impact (1) ports (1) mobility as a service (1) data sharing (1) public-private collaboration (1) urban mobility (1) metropolitan avenues (1) urbanism (1) sustainable transport (1) urbanism and transport (1) financial function (1) valoración de activos (1) risk management (1) international finance (1) professionals (1) evolution (1) innovation in marketing (1) data era (1) social sciences (1) politics (1) rethinking economics (1) university (1) internationalization (1) decision-making (1) business models (1) diversity (1) inclusion (1) evolutionary economics (1) general purpose technologies (1) techno-economic paradigm (1) industrial rupture (1) supply chain (1) NTIC (1) last mile (1) tourist platform economics (1) job quality (1) employment digitization (1) geopolitics of renewable energy (1) history of energy (1) índice de pobreza multidimensional (1) asequibilidad (1) pobreza energética (1) pobreza hídrica (1) escalera de nivel de servicio (1) derechos humanos (1) zero hunger (1) ecological economics (1) political ecology (1) post-growth (1) Europe (1) green growth (1) sustainable recovery (1) financialization (1) water (1) privatization (1) London (1) theory of value (1) classical economics (1) development economics (1) sustainable development goals (SDGs) (1) urbanization (1) land occupation (1) rehabilitation (1) infrastructures (1) center-periphery (1) entropy (1) deacceleration (1) synergies (1) controversy (1) peer-to-peer accommodation (1) sanitization (1) home (1) hospitality (1) taxis (1) urban passenger transpor (1) platform work (1) voluntary work (1) circular economy (1) gig economy (1) collectives (1) self-employed (1) platform cooperativism (1) gig work (1) riders (1) Airbnb (1) digital marketplaces (1) peer-to-peer (1) pricing (1) network effects (1) two-sided markets (1) distributed networks (1) citizen energy community (1) conceptualization (1) conceptual framework (1) microtasks (1) crowdsourcing (1) atypical employment (1) gig economy (1) measures for work-life balance (1) human resource management (1) work motivation (1) work satisfaction (1) talent retention (1) woman (1) retail commerce (1) retail (1) entrepreneurship (1) skills-based factors (1) work-life balance (1) flexible organisation of work (1) work-life balance (1) labor arrangement types (1) life-course cycle (1) power relationships (1) quotas (1) boards of director (1) STEM (1) gender diversity (1) empowerment (1) She-Os (1) gender stereotypes (1) intention of starting a business (1) motherhood penalty (1) parental leave (1) application of Law (1) information Technology Law (1) AI judge (1) public administration (1) algorithms (1) data (1) professional profiles (1) industry 4.0 (1) industrial revolution (1) technological determinism (1) neutrality (1) autonomy technology (1) smart manufacturing (1) industrial firm (1) Spain (1) mobile research (1) on-line research (1) adoption (1) TOE (1) ESOMAR (1) AEDEMO (1) flow (1) online supermarkets (1) digital consumer (1) online purchase intention (1) e-loyalty (1) influencer (1) lovebrand (1) online (1) social consumer (1) conversation marketing (1) social network trends (1) social commerce (1) social shopping (1) SEO (1) search engine positioning (1) penalties (1) black hat SEO (1) Google (1) app (1) portability (1) geolocation (1) personalisation (1) privacy (1) instantaneousness (1) automation (1) m-commerce (1) behavioural patterns (1) strategic reorientation (1) competitive advantage (1) adventure sports (1) banking ethics (1) sustainable banking (1) banks (1) externalities (1) financial value (1) real value (1) social value (1) environmental value (1) bitcoin (1) currency market (1) payment system (1) cryptocurrency (1) blockchain (1) interest rates (1) exchange rate (1) term structure of interest rate (1) synchronized currency devaluation (1) fintech ecosystem (1) banking digitalisation (1) banking transformation (1) digital finance transformation (1) bank-fintech collaboration (1) financial sector (1) banking (1) digital innovation (1) logistics 4.0 (1) Mediterranean Corridor (1) SCM (1) axis gauge (1) freight transportation (1) supply chain (SC) (1) Human Resources (HR) (1) Human Resources Management (HRM) (1) specialization (1) core business (1) added value (1) outsourcing (1) externalització (1) additive manufacturing (1) value chain (1) logistic transformation (1) Internet of Things (1) Big Data (1) drones (1) omni-channel (1) shopping experience (1) industry (1) professional competences (1) sense girls (1) women 25-45 (1) influencers (1) inequality (1) human resource management (HRM) (1) talent management (1) people management (1) development (1) healthy organization (1) prevention of occupational hazards (1) occupational health surveillance (1) flexicurity (1) glocal (1) evidence-based management (1) people management (1) critical thinking (1) research-practice gap (1) servant leadership (1) ethical leadership (1) altruism (1) empowerment (1) justice (1) practical wisdom (1) shareholder-value (1) tourism governance (1) smart destinations (1) life on land (1) postmodernity (1) fordism (1) redistributive conflict (1) tourist multiplier (1) life below water (1) business case (1) stakeholders (1) CSR practices (1) CSR results (1) disruptive phenomena (1) responsible (1) Commons Collaborative Economies (1) complex thinking (1) monetary system (1) panarchy (1) adaptive cycle (1) cooperativism (1) shared (1) fair trade (1) responsible consumption (1) community currencies (1) solidary distribution of surplus (1) needs (1) democracy (1) social market (1) financial exclusion (1) cooperative banking (1) collaborative finance (1) non-profit organizations (1) financing models (1) labour-managed firms (1) B Corp (1) Economy for the common good (1) LETS (1) timebank (1) local currencies (1) social currencies (1) pop-up stores (1) start-up (1) commercial estate (1) local business (1) marketplace (1) economic history (1) post-Keynesian economics (1) post-crash (1) economics education (1) social sciences methodology (1) interdisciplinarity (1) applied economics (1) economic growth (1) history of economic thought (1) retailing (1) assortment (1) private label (1) national brands (1) road traffic safety (1) ISO 39001 (1) road accident (1) preventive management (1) cost-benefit analysis (1) continuous improvement (1) psychological wellbeing (1) stress (1) transformational leadership (1) technostress (1) connectivity (1) availability (1) crisis (1) working conditions (1) risk (1) business excellence (1) risk prevention (1) health and safety (1) new technologies (1) millenials (1) food retail (1) automatic reposition (1) RFID (1) consumption pattern (1) recycling (1) online selling (1) low carbon (1) energy monopolies (1) energy policy (1) productivity convergence (1) Research and Development (I+D) (1) economic crisis (1) austerity policies (1) european monetary integration (1) Economic and Monetary Union (1) institutional reform (1) major recession (1) posicionament global (1) regionalisation (1) Wikipedia (1) higher education (1) good practice (1) social innovation (1) communities (1) collective intelligence (1) base of the pyramid (1) microfranchise (1) SWOT (1) key factors (1) indicators (1) target (1) rates (1) industry (1) engagement strategy (1) contagion effect (1) financial markets (1) knowledge management (1) information management (1) organisation (1) convergence (1) financial crisis (1) Oikonomics (1) university governance (1) structural change (1) networking (1) generic competences (1) online graduate (1) Business graduates (1) recruitment processes (1) distance learning (1) education (1) entrepreneurship (1) business games (1) games (1) e-feedbak (1) personalize feedback (1) games of chance (1) probability (1) simulation (1) expected value (1) ADDIE model (1) learning by doing (1) moodle (1)
Autores Gomis, Joan Miquel (9) Puig Gómez, Albert (6) Torrent-Sellens, Joan (6) Corrons, August (5) Lladós-Masllorens, Josep (5) Garay Tamajón, Lluís Alfons (5) Canals, Agustí (4) Viu Roig, Marta (4) Álvarez-Palau, Eduard J. (4) Suau-Sanchez, Pere (4) Lamolla , Laura (4) Torrent-Sellens, Joan (4) González Reverté, Francesc (4) Fitó Bertran, Àngels (3) Hintzmann, Carolina (3) Cugueró-Escofet, Natàlia (3) Martínez Argüelles, María Jesús (3) March, Hug (2) Jiménez Zarco, Ana Isabel (2) Rimbau-Gilabert, Eva (2) Castillo, Cristian (2) Pacheco Bernal, Carmen (2) Díaz, Pablo (2) Morales Pérez, Soledad (2) Ficapal-Cusí, Pilar (2) Mañé Estrada, Aurèlia (2) Cañigueral Bagó, Albert (2) Meseguer-Artola, Antoni (2) Esteban Millat, Irene (2) Budet Jofra, Xavier (2) Pérez Gómez, Alexis (2) Serrano Fernández, María José (2) Baraza Sánchez, Xavier (2) Sabadell i Bosch, Mar (2) Galdos Valdecantos, Itziar (2) Trillas, Francesc (2) Miralbell Izard, Oriol (2) Fitó Bertran, Àngels (2) Batalla-Busquets, Josep-Maria (2) Setó Pamies, Dolors (1) Toro Carnevali, Daniela (1) Fernández López, Manuel (1) Campomanes Calleja, Enrique (1) Llobet Abizanda, Montserrat (1) García-Carbonell, Natalia (1) Cerdan-Chiscano, Mònica (1) Callau Berenguer, Arturo (1) Margarit, Elisabeth (1) Martín Lineros, Eduard (1) Albiol Rodríguez, Jordi (1) Méndez-Aparicio, M. Dolores (1) Izquierdo-Yusta, Alicia (1) López Fernández, Daniel (1) Lara Guillén, Jorge (1) Enache Zegheru, Mihaela (1) González Cambray, Ramon (1) Sánchez-Aragón, Anna (1) Belzunegui-Eraso, Ángel (1) Erro-Garcés, Amaya (1) Pastor-Gosálbez, Inma (1) Fernández Rodríguez, Carlos Jesús (1) Lladós-Masllorens, Josep (1) Meseguer-Artola, Antoni (1) Sabadell i Bosch, Mar (1) Rincon-Roldan, Francisco (1) Rivera-Prieto, Juan Carlos (1) Pasamar, Susana (1) García Martínez, Jesús María (1) Sabadell i Bosch, Mar (1) Peñarroja Cabañero, Vicente (1) Jiménez Roig, Cristina (1) Ortiz Miguel, Adrià (1) Trapote-Barreira, César (1) Anaya-Boig, Esther (1) Martín Alcalde, Enrique (1) Morales Fusco, Pau (1) Laborda, Josep (1) Ortigosa Marín, Javier (1) Pérez Pérez, Maite (1) Pretel Fumadó, Lluís (1) Uribe Gil, Jorge Mario Uribe Gil (1) Llobet Dalmases, Joan (1) Álvarez, Fernando (1) Cerdán, Mónica (1) Escobar, Dalilis (1) Serradell, Enric (1) Wilson, Julie (1) Motellón Corral, Elisabet (1) Martínez Argüelles, María Jesús (1) Pérez-Foguet, Agustí (1) Demaria, Federico (1) Hernández Asensi, Mireia (1) Kovacic, Zora (1) Adamiak, Czesław (1) Roelofsen, Maartje (1) Minca, Claudio (1) Doménech Pascual, Gabriel (1) Rodríguez-Piñero Royo, Miguel (1) Renau Cano, Melissa (1) Fuster Morell, Mayo (1) Espelt, Ricard (1) Rodríguez-Ardura, Inma (1) Hülskamp, Ian (1) Domènech Costafreda, Gemma (1) Ertz, Myriam (1) Malo, Miguel Ángel (1) Sánchez Santos, Javier (1) Ballestar, María Teresa (1) Sainz, Jorge (1) Morales Pallarés, Carolina (1) Zaragoza, Marta (1) Gálvez Mozo, Ana (1) González Ramos, Ana M. (1) González, Susana (1) Mateos, Ruth (1) Pérez-Quintana, Anna (1) Edo Jové, Alba (1) Martínez Zorrilla, David (1) Cerrillo i Martínez, Agustí (1) Pi Palomés, Xavier (1) Tuset-Peiró, Pere (1) Aibar, Eduard (1) Morales Solana, Doris (1) Alegret Cotes, Alejandro (1) Català, Josep M. (1) Soler Domenech, Clara (1) Navío Navarro, Mariché (1) Folguera Obiol, Xavier (1) Firmenich, Mario Eduardo (1) Sanchis-Palacio, Joan Ramon (1) Amat, Natàlia (1) Amat, Oriol (1) Domínguez Jurado, José Miguel (1) García Ruiz, Ricardo (1) Ruiz Dotras, Elisabet (1) Igual Molina, David (1) Pérez Mira, Domingo (1) Gómez-Cedeño, Milena (1) Guitart i Tarrés, Laura (1) Morantes Guerra, Shantall (1) Li Zeng, Yohana (1) Closa Noguera, Oriol (1) López Parada, José (1) Sánchez Marcos, Marina (1) Platas Ruiz, Verònica (1) Thomas Currás, Helena (1) Baldoví, Purificación (1) Rimbau-Gilabert, Eva (1) Mallén Broch, Francisco Fermín (1) Domínguez Escrig, Emilio (1) Rosanas Martí, Josep Maria (1) Giner Sánchez, David (1) Richards, Greg (1) Gascón, Jordi (1) Cañada, Ernest (1) Garcia Jané, Jordi (1) Sanchis, Joan Ramon (1) Bach Oller, Elisabet (1) Campos-i-Climent, Vanessa (1) Hirota, Yasuyuki (1) Fernández Rodríguez, Oriol (1) Berzosa Alonso-Martínez, Carlos (1) Español Casanovas, Ferran (1) de la Villa Aleman, Laura (1) Ribera Fumaz, Ramon (1) Gázquez Abad, Juan Carlos (1) Sánchez-Toledo Ledesma, Agustín (1) Salas Ollé, Carles (1) Rimbau-Gilabert, Eva (1) Dalmau Pons, Ines (1) Ferrer Puig, Ramon (1) de Montserrat i Nonó, Jaume (1) Molinero Ruiz, Emilia (1) Nájera Chico, Julià (1) Ros Pueyo, Andrés (1) Tvrdy Moix, Jiri (1) Bestratén Belloví, Manuel (1) García González-Castro, Guillermo (1) Macías Perea, Daniel (1) Ruiz Posino, Àlex (1) Tugores Ques, Juan (1) Luis Tomás, Mariona (1) Caballé, Daniel (1) Mollá, Alexandre (1) Blanch, Gil (1) Manrique Pérez, María Francisca (1) Peñarroya i Farell, Montserrat (1) Rodríguez, Inma (1) Ruiz Dotras, Elisabet (1) Serradell López, Enric (1) Plana Erta, Dolors (1) Liviano Solís, Daniel (1) Manzanares, Joan (1)
The political economy of network industries in the European Union
Francesc Trillas

In the last three decades, network industries have experienced major changes the world over. It can be presumed that they will continue to do so, driven by technological and economic changes and also by the campaigns of interest groups framed by institutional and ideological parameters. In the European Union these changes have seen a growing degree of involvement at the community level, without reaching the point of creating European networks. Paradoxically, this could be beneficial for the resolution of certain dilemmas that arise in an electricity sector where a European demos is not well established, a factor that is problematic in other aspects. A consolidated European demos would require a consolidated European political arena, European public with European political parties and lobbyists working at a European level, and so on. The reason this lack of development of a European demos may be favourable to sectors such as electricity or communications is that it can stop public interventions in these sectors from being made into political issues. Although the European Union has already played an important role in increasing competition in these sectors, it may play a much more important role in a future that advances towards a market that is truly integrated, in which networks of a real European scope exist.

Realities and challenges of the European Union
Albert Puig Gómez, Joan Miquel Gomis
Wikipedia in universities: a guide to good practice
Antoni Meseguer-Artola

Although Wikipedia is an information source used extensively by students at all academic levels, it is hard to find higher education courses in which Wikipedia has a formal role in the learning process. Using the principal results of the Wiki4HE project as its foundation, this article briefly describes key factors that influence the decisions of academic staff regarding the use of Wikipedia in their teaching. In addition to technological factors relating to the user-friendliness and utility of the work platform this encyclopaedia provides, it also examines the academic and professional factors that have a greater influence: the perceived quality of Wikipedia, its social image, the 2.0 profile of academic staff and their collaborative attitudes, and institutional recognition of this resource.

The article has two main objectives: the first is to highlight the importance of the opinions academic colleagues have of Wikipedia, and the influence this has on decisions to use the encyclopaedia actively in teaching; the second is to show how this decision could be affected by access to a guide to good practice, one that systematically brought together the experiences of other academic staff and enabled an improvement in Wikipedia's social image.

Social Innovation and how it is arriving into society
Mariona Luis Tomás

Social Innovation is an emerging phenomenon where groups of people are connected to face mutual challenges. Social innovation is arriving into society through internet based platforms and social networking that allow people with the same objectives to get in touch.

Social innovation formats are diverse, and they are based on the exchange of things and services, the shared use of resources, knowledge transmission, and reliability related to collective reputation.

Social innovation is consolidating because it is based on changes in users' values, in the demand for services, and in the way services are consumed. Phenomena like Airbnb, Uber or Goteo are the tip of the iceberg of Social Innovation in Spain, a process that is just beginning.

Lluerna, a social business model for rural electrification
Daniel Caballé, Alexandre Mollá, Gil Blanch

Lluerna is a business plan developed by students from both the UOC's Executive MBA course and its MBA in Social Entrepreneurship course.

This work combines classical techniques from business schools with a more innovative approach related to impact-centred (rather than profit-centred) businesses. This business plan demonstrates that it is possible to run a sustainable company with a social objective, in this case the electrification of rural areas.

Furthermore, the plan shows a profitable business model that can be exported to many countries, where it is possible to create a market with a remarkable positive impact on a great number of families. Specifically, Lluerna is implemented in Bolivia, a country with an important lack of rural electrification, and where significant levels of collaboration from local actors in the area of rural electrification can be found.

Lluerna is also an example of how putting together new technologies and new commerce management tools makes it possible to generate a positive impact, even with a population that is normally considered too poor to be part of the market.

Assessment of Financial Statements to Identify Key Factors in the Target of Adobinve, S.L.
María Francisca Manrique Pérez

This article is a synthesis of my final degree project in Administration and Management, specifically in the area of Accounting and Financial Management, where I have analyzed a company in the leather tanning industry with the aim of determining the key factors towards meeting its target. For this purpose, I have done a quantitative (economic and financial) and qualitative analysis of the company, the industry it operates in and the macroeconomic variables of its environment.

The company studied in my FDP is Adobinve, S.L. It is a tanning company with a national and EU-wide scope, specializing in beamhouse operations with sheep and goat leather for the clothing industry.

For this article, I have deemed more appropriate to take the methodology used in the comprehensive study of the company in order to single out the key factors to meet its "Being Europe’s skin beamhouse" target. I am sure this can be helpful for future FDPs within Accounting and Financial Management.

"We need to think of business relations in terms of human relations"
Oriol Miralbell Izard, Joan Miquel Gomis

In this interview, Enrique Dans, a Professor in Information Systems at IE Business School, looks into the main changes ICT is bringing to people, organisations, and the society. This renowned expert argues that, with the breakthrough of social media, organisations need above all to think about how to develop processes to absorb information. This will allow them to identify conversations of their customers, prescribers and competitors. Prof. Dans explains that the development of personal protocols in accepting technological change always lags behind technology. In his opinion, regulations need to adapt to change by setting the new situation as a standard; moreover, help should be provided to those suffering under disruption.

Social Media Opportunities for SMEs
Montserrat Peñarroya i Farell

Nowadays, social media have become a major marketing tool for businesses. But, in addition to being an excellent tool for managing the relationship with customers, social media are also used by companies for many other purposes. This article analyses these other uses.

Social Media Marketing Strategy: Concepts and Steps to Form Connections
Inma Rodríguez

The emergence of social media has led many companies to adopt them as marketing channels. Yet these media are novel enough to still leave many marketers unsure as to how to plan an effective social media marketing strategy, actually oriented towards engaging prospects. In this article, we discuss how to shape a social media strategy. To do so, we show the key concepts and steps involved in the planning process of this type of digital marketing strategy, and how to measure their impact immediately.

The new age of financial markets and their globalisation
Elisabet Ruiz Dotras

The globalisation of financial markets has been based on several factors that have enabled their integration. Two of them are financial deregulation and free movement of capital. Especially relevant to this change has been technological progress regarding the connection between markets. This has encouraged and standardised systems for settling and compensating transactions, speeded up trading with integrated services from different markets, and improved the risk-benefit ratio for investors.

As a result of such big change in the economic environment as well as the financial system and its communication patterns, new innovative financial products have been developed. Their aim is to provide protection from growing volatility and increased risk in all financial transactions.

The negative side of globalisation and the high interconnection between markets is the contagion effect of financial crises. The most recent example is the sub-prime crisis that sparked off in the United States in 2007. This caused a drop in liquidity on the global credit market, which in turn affected the economy of several countries, and showed the weakness of the global financial system and its regulatory framework.

<< Previous
183 resultados | Página 17 de 19
16 |
17 |
Next >>