RESULTATS DE LA CERCA
Secciones Dossier: "Workday, productivity and artificial intelligence" coordinated by Pau Cortadas Guasch (1) Dossier: "A holistic view of well-being: personal sovereignty, state and sustainability" coordinated by Fernando Álvarez (1) Dossier: "Social responsibility: a management model that cannot be postponed" coordinated by August Corrons Giménez (1) Dossier: «Innovation and digital transformation: challenges and opportunities» coordinated by Mihaela Enache Zegheru and Ramon González Cambray (1) Dossier: «People and organizations facing the "new?" ways of working» coordinated by Eva Rimbau Gilabert (1) Dossier: «Redefining infrastructures for sustainable mobility» coordinated by Pere Suau-Sanchez and Eduard J. Alvarez Palau (1) Dossier: "25 years of Economics and Business Studies at the UOC: reflections on the future" coordinated by María Jesús Martínez Argüelles and Joan Miquel Gomis López (1) Dossier: "Vectors of sustainability: visions from the economy" coordinated by Albert Puig Gómez (1) Dossier on collaborative economy (I): Platform economies and collaborative business, coordinated by Joan Torrent-Sellens (1) Dossier on collaborative economy (& II): New strategies and alternative aspects of the platform economy, coordinated by Lluís Alfons Garay Tamajón (1) Dossier: «Gender and business: towards real equality» coordinated by Laura Lamolla Kristiansen (1) Dossier «Revolution 4.0: progress or precariousness?» coordinated by Josep Lladós (1) Dossier «Digital marketing: revolutionising consumption and society» coordinated by Irene Esteban (1) Dossier «The Future of Finance: Ethics, Technology and Globalisation» coordinated by Joan Llobet (1) Dossier: «Logistics and supply chain in the new digital age» coordinated by Marta Viu Roig (1) Dossier: «Leading people to transform organizations in times of uncertainty»
coordinated by Pilar Ficapal-Cusí (1)
Dossier: «Keys to understanding today's tourism»
coordinated by Francesc González and Soledad Morales (1)
Dossier: «Social and Solidarity Economy: Experiences and Challenges» (1) Dossier: «Rethinking the teaching of economics in universities» coordinated by Carolina Hintzmann (1) Dossier: «Prevention of occupational risks: trends in times of crisis» (1) Dossier: «Realities and challenges of the European Union» (1) Dossier: Social media, economics and business (1) Dossier (1)
Temas decent work and economic growth (87) industry, innovation and infrastructure (53) sustainable cities and communities (36) responsible consumption and production (36) good health and well-being (23) quality education (20) sustainability (17) gender equality (15) collaborative economy (14) reduced inequalities (11) digitization (10) partnerships for the goals (9) ICT (9) innovation (8) artificial intelligence (AI) (8) digital transformation (8) telework (7) e-learning (7) competences (6) no poverty (6) climate action (6) affordable and clean energy (6) productivity (5) competitiveness (5) supply chain (5) market research (5) leadership (5) social media (5) tourism (5) employment (4) education (4) gender (4) public policies (4) human resources (4) economics (4) employment (4) platform economy (4) flexibility (4) eCommerce (4) pluralism (4) logistics (4) sustainable tourism (4) political economy (4) occupational health (4) European Union (4) health (3) peace, justice and strong institutions (3) social responsibility (3) corporate social responsibility (3) management (3) society (3) augmented reality (3) new forms of work (3) COVID-19 (3) marketing (3) teaching of economics (3) energy transition (3) social and solidarity economy (3) blockchain (3) management (3) robotics (3) FinTech (3) economic theory (3) occupational health prevention (3) Europe (2) Research and Development (R+D) (2) work organization (2) ecological economics (2) generic competences (2) automation (2) economic growth (2) Welfare State (2) democracy (2) capitalism (2) business ethics (2) CSR (2) organizations (2) clean water and sanitation (2) learning outcomes (2) technology (2) change (2) strategy (2) work-life balance (2) platform workers (2) feedback (2) last mile (2) mobility (2) road network (2) sustainable development (2) teaching (2) economic thinking (2) VUCA (2) ethics (2) value (2) globalisation (2) transport (2) labour market (2) neoclassical economics (2) Airbnb (2) sharing economy (2) digital platforms (2) cooperative work (2) consumer behaviour (2) platforms (2) digital economy (2) collaborative consumption (2) governance (2) entrepreneur (2) labour market (2) industry 4.0 (2) technological change (2) mobile devices (2) digital marketing (2) ethical banking (2) financial innovation (2) digital currency (2) supply chain management (SCM) (2) 3D printing (2) workaholism (2) passion at work (2) lifestyle (2) personality (2) scales (2) psychosocial risks (2) safety (2) co-operatives (2) complementary currencies (2) ethical finance (2) social entrepreneurship (2) heterodox economics (2) neoclassical theory (2) EEES (2) knowledge economy (2) remote working (2) satisfaction study (2) positioning (2) triathlon (2) telecommunications (2) electricity (2) quality (2) MOOC (2) PYMES (2) social media (2) business (2) employability (2) structural reforms (1) knowledge flow (1) business productivity (1) enterprise strategy survey (ESEE) (1) structural equations (SEM) (1) working time reduction (1) labour economics (1) distributive conflict (1) feminist economics (1) post-work studies (1) work-life balance (1) social transformation (1) soft skills (1) transferability (1) ubiquity (1) online job openings (1) workday (1) historical trend (1) pandemic (1) human work (1) better jobs (1) future of work (1) tasks (1) evasion (1) avoidance (1) tax morale (1) voluntary tax compliance (1) endocrine disruptor (1) menopause (1) toxic substances (1) community (1) social welfare (1) cohousing (1) self care (1) personal wellbeing (1) self-knowledge (1) relationships (1) contribution (1) public finance (1) public expenditure (1) efficiency (1) bureaucracy (1) pensions (1) wellbeing (1) demographics (1) social contributions (1) public/state education (1) social inequality (1) equal opportunities (1) private education (1) wage differential / pay gap (1) economic well-being (1) human development index (HDI) (1) gross domestic product (GDP) (1) alternative indicators (1) development policies (1) neoclassical model (1) stockholder theory (1) Economics and Business (1) ESG (1) trends (1) future scenarios (1) citizen enterprise (1) green transition (1) planetary boundaries (1) climate emergency (1) de-/post-growth (1) human needs (1) synergistic satisfactors (1) SDG (1) cooperation (1) proximity (1) consumer society (1) stakeholders (1) product lifecycle (1) quality of life indicators (1) public and private procurement (1) awareness (1) human resources direction (1) differences (1) demographic diversity (1) innovation orientation (1) digital banking (1) knowledge structure (1) organizational skills (1) innovation orientation risks (1) quantum information (1) quantum computation (1) quantum computers (1) digital culture (1) cultural change management (1) transfer (1) motivation (1) inside view (1) outside view (1) metaverse (1) gamification (1) second life (1) archetype (1) virtual reality (1) business (1) factors (1) companies (1) social media (1) user experience (1) loyalty (1) home appliance (1) daily life (1) women (1) consumption (1) precariousness (1) employment changes (1) smart working (1) organizational change (1) implementación (1) employment relationships (1) project-driven organization (1) performance (1) hybrid work (1) transformation (1) group trust (1) emotional management (1) virtual team (1) city logistics (1) UFD (1) logistics stakeholders (1) congestion (1) city access (1) metropolitan public transport (1) multi-airport (1) system (1) territory (1) demand (1) micromobility (1) cycling (1) e-scooters (1) mobility as a service (MaaS) (1) shared mobility (1) maritime transport (1) emission rights (1) emissions leakage (1) economic impact (1) ports (1) mobility as a service (1) data sharing (1) public-private collaboration (1) urban mobility (1) metropolitan avenues (1) urbanism (1) sustainable transport (1) urbanism and transport (1) financial function (1) valoración de activos (1) risk management (1) international finance (1) professionals (1) evolution (1) innovation in marketing (1) data era (1) social sciences (1) politics (1) rethinking economics (1) university (1) internationalization (1) decision-making (1) business models (1) diversity (1) inclusion (1) evolutionary economics (1) general purpose technologies (1) techno-economic paradigm (1) industrial rupture (1) supply chain (1) NTIC (1) last mile (1) tourist platform economics (1) job quality (1) employment digitization (1) geopolitics of renewable energy (1) history of energy (1) índice de pobreza multidimensional (1) asequibilidad (1) pobreza energética (1) pobreza hídrica (1) escalera de nivel de servicio (1) derechos humanos (1) zero hunger (1) political ecology (1) post-growth (1) green growth (1) sustainable recovery (1) financialization (1) water (1) privatization (1) London (1) theory of value (1) classical economics (1) development economics (1) sustainable development goals (SDGs) (1) urbanization (1) land occupation (1) rehabilitation (1) infrastructures (1) center-periphery (1) entropy (1) deacceleration (1) synergies (1) controversy (1) peer-to-peer accommodation (1) sanitization (1) home (1) hospitality (1) taxis (1) urban passenger transpor (1) platform work (1) voluntary work (1) circular economy (1) gig economy (1) collectives (1) self-employed (1) platform cooperativism (1) gig work (1) riders (1) Airbnb (1) digital marketplaces (1) peer-to-peer (1) pricing (1) network effects (1) two-sided markets (1) distributed networks (1) citizen energy community (1) conceptualization (1) conceptual framework (1) microtasks (1) crowdsourcing (1) atypical employment (1) gig economy (1) measures for work-life balance (1) human resource management (1) work motivation (1) work satisfaction (1) talent retention (1) woman (1) retail commerce (1) retail (1) entrepreneurship (1) skills-based factors (1) work-life balance (1) flexible organisation of work (1) work-life balance (1) labor arrangement types (1) life-course cycle (1) power relationships (1) quotas (1) boards of director (1) STEM (1) gender diversity (1) empowerment (1) She-Os (1) gender stereotypes (1) intention of starting a business (1) motherhood penalty (1) parental leave (1) application of Law (1) information Technology Law (1) AI judge (1) public administration (1) algorithms (1) data (1) professional profiles (1) industry 4.0 (1) industrial revolution (1) technological determinism (1) neutrality (1) autonomy technology (1) smart manufacturing (1) industrial firm (1) Spain (1) mobile research (1) on-line research (1) adoption (1) TOE (1) ESOMAR (1) AEDEMO (1) flow (1) online supermarkets (1) digital consumer (1) online purchase intention (1) e-loyalty (1) influencer (1) lovebrand (1) online (1) social consumer (1) conversation marketing (1) social network trends (1) social commerce (1) social shopping (1) SEO (1) search engine positioning (1) penalties (1) black hat SEO (1) Google (1) app (1) portability (1) geolocation (1) personalisation (1) privacy (1) instantaneousness (1) m-commerce (1) behavioural patterns (1) strategic reorientation (1) competitive advantage (1) adventure sports (1) banking ethics (1) sustainable banking (1) banks (1) externalities (1) financial value (1) real value (1) social value (1) environmental value (1) bitcoin (1) currency market (1) payment system (1) cryptocurrency (1) blockchain (1) interest rates (1) exchange rate (1) term structure of interest rate (1) synchronized currency devaluation (1) fintech ecosystem (1) banking digitalisation (1) banking transformation (1) digital finance transformation (1) bank-fintech collaboration (1) financial sector (1) banking (1) digital innovation (1) logistics 4.0 (1) Mediterranean Corridor (1) SCM (1) axis gauge (1) freight transportation (1) supply chain (SC) (1) Human Resources (HR) (1) Human Resources Management (HRM) (1) specialization (1) core business (1) added value (1) outsourcing (1) externalització (1) additive manufacturing (1) value chain (1) logistic transformation (1) Internet of Things (1) Big Data (1) drones (1) omni-channel (1) shopping experience (1) industry (1) professional competences (1) sense girls (1) women 25-45 (1) influencers (1) inequality (1) human resource management (HRM) (1) talent management (1) people management (1) development (1) healthy organization (1) prevention of occupational hazards (1) occupational health surveillance (1) flexicurity (1) glocal (1) evidence-based management (1) people management (1) critical thinking (1) research-practice gap (1) servant leadership (1) ethical leadership (1) altruism (1) empowerment (1) justice (1) practical wisdom (1) shareholder-value (1) tourism governance (1) smart destinations (1) life on land (1) postmodernity (1) fordism (1) redistributive conflict (1) tourist multiplier (1) life below water (1) business case (1) stakeholders (1) CSR practices (1) CSR results (1) disruptive phenomena (1) responsible (1) Commons Collaborative Economies (1) complex thinking (1) monetary system (1) panarchy (1) adaptive cycle (1) cooperativism (1) shared (1) fair trade (1) responsible consumption (1) community currencies (1) solidary distribution of surplus (1) needs (1) social market (1) financial exclusion (1) cooperative banking (1) collaborative finance (1) non-profit organizations (1) financing models (1) labour-managed firms (1) B Corp (1) Economy for the common good (1) LETS (1) timebank (1) local currencies (1) social currencies (1) pop-up stores (1) start-up (1) commercial estate (1) local business (1) marketplace (1) economic history (1) post-Keynesian economics (1) post-crash (1) economics education (1) social sciences methodology (1) interdisciplinarity (1) applied economics (1) history of economic thought (1) retailing (1) assortment (1) private label (1) national brands (1) road traffic safety (1) ISO 39001 (1) road accident (1) preventive management (1) cost-benefit analysis (1) continuous improvement (1) psychological wellbeing (1) stress (1) transformational leadership (1) technostress (1) connectivity (1) availability (1) crisis (1) working conditions (1) risk (1) business excellence (1) risk prevention (1) health and safety (1) new technologies (1) millenials (1) food retail (1) automatic reposition (1) RFID (1) consumption pattern (1) recycling (1) online selling (1) low carbon (1) energy monopolies (1) energy policy (1) productivity convergence (1) economic crisis (1) austerity policies (1) european monetary integration (1) Economic and Monetary Union (1) institutional reform (1) major recession (1) posicionament global (1) regionalisation (1) Wikipedia (1) higher education (1) good practice (1) social innovation (1) communities (1) collective intelligence (1) base of the pyramid (1) microfranchise (1) SWOT (1) key factors (1) indicators (1) target (1) rates (1) industry (1) engagement strategy (1) contagion effect (1) financial markets (1) knowledge management (1) 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Autores Gomis, Joan Miquel (11) Puig Gómez, Albert (6) Torrent-Sellens, Joan (6) Corrons, August (5) Lladós-Masllorens, Josep (5) Garay Tamajón, Lluís Alfons (5) Álvarez, Fernando (4) Canals, Agustí (4) Viu Roig, Marta (4) Álvarez-Palau, Eduard J. (4) Suau-Sanchez, Pere (4) Lamolla , Laura (4) Torrent-Sellens, Joan (4) González Reverté, Francesc (4) Ficapal-Cusí, Pilar (3) Baraza Sánchez, Xavier (3) Fitó Bertran, Àngels (3) Hintzmann, Carolina (3) Cugueró-Escofet, Natàlia (3) Martínez Argüelles, María Jesús (3) Llobet Dalmases, Joan (2) March, Hug (2) Jiménez Zarco, Ana Isabel (2) Rimbau-Gilabert, Eva (2) Castillo, Cristian (2) Pacheco Bernal, Carmen (2) Díaz, Pablo (2) Morales Pérez, Soledad (2) Mañé Estrada, Aurèlia (2) Cañigueral Bagó, Albert (2) Meseguer-Artola, Antoni (2) Esteban Millat, Irene (2) Budet Jofra, Xavier (2) Pérez Gómez, Alexis (2) Serrano Fernández, María José (2) Sabadell i Bosch, Mar (2) Galdos Valdecantos, Itziar (2) Trillas, Francesc (2) Miralbell Izard, Oriol (2) Fitó Bertran, Àngels (2) Batalla-Busquets, Josep-Maria (2) Cortadas Guasch, Pau (1) Bergeaud, Antonin (1) Cette, Gilbert (1) Díaz-Chao, Ángel (1) Sanchis i Muñoz, Joan (1) Durán Martínez, Miriam (1) Pagés Serra, Carmen (1) Cuadrado, Pilar (1) Ramos, Raúl (1) Esteller-Moré, Alejandro (1) Zaballa i Madrid, Esther (1) Segura Virella, Gemma (1) Corona Ramón, Juan Francisco (1) Díaz Álvarez, Amelia (1) López Domínguez, Laura (1) Cortés Rufé, Marc (1) Fitó, Àngels (1) Setó Pamies, Dolors (1) Toro Carnevali, Daniela (1) Fernández López, Manuel (1) Campomanes Calleja, Enrique (1) Llobet Abizanda, Montserrat (1) García-Carbonell, Natalia (1) Cerdan-Chiscano, Mònica (1) Callau Berenguer, Arturo (1) Margarit, Elisabeth (1) Martín Lineros, Eduard (1) Albiol Rodríguez, Jordi (1) Méndez-Aparicio, M. Dolores (1) Izquierdo-Yusta, Alicia (1) López Fernández, Daniel (1) Lara Guillén, Jorge (1) Enache Zegheru, Mihaela (1) González Cambray, Ramon (1) Sánchez-Aragón, Anna (1) Belzunegui-Eraso, Ángel (1) Erro-Garcés, Amaya (1) Pastor-Gosálbez, Inma (1) Fernández Rodríguez, Carlos Jesús (1) Lladós-Masllorens, Josep (1) Meseguer-Artola, Antoni (1) Sabadell i Bosch, Mar (1) Rincon-Roldan, Francisco (1) Rivera-Prieto, Juan Carlos (1) Pasamar, Susana (1) García Martínez, Jesús María (1) Sabadell i Bosch, Mar (1) Peñarroja Cabañero, Vicente (1) Jiménez Roig, Cristina (1) Ortiz Miguel, Adrià (1) Trapote-Barreira, César (1) Anaya-Boig, Esther (1) Martín Alcalde, Enrique (1) Morales Fusco, Pau (1) Laborda, Josep (1) Ortigosa Marín, Javier (1) Pérez Pérez, Maite (1) Pretel Fumadó, Lluís (1) Uribe Gil, Jorge Mario Uribe Gil (1) Cerdán, Mónica (1) Escobar, Dalilis (1) Serradell, Enric (1) Wilson, Julie (1) Motellón Corral, Elisabet (1) Martínez Argüelles, María Jesús (1) Pérez-Foguet, Agustí (1) Demaria, Federico (1) Hernández Asensi, Mireia (1) Kovacic, Zora (1) Adamiak, Czesław (1) Roelofsen, Maartje (1) Minca, Claudio (1) Doménech Pascual, Gabriel (1) Rodríguez-Piñero Royo, Miguel (1) Renau Cano, Melissa (1) Fuster Morell, Mayo (1) Espelt, Ricard (1) Rodríguez-Ardura, Inma (1) Hülskamp, Ian (1) Domènech Costafreda, Gemma (1) Ertz, Myriam (1) Malo, Miguel Ángel (1) Sánchez Santos, Javier (1) Ballestar, María Teresa (1) Sainz, Jorge (1) Morales Pallarés, Carolina (1) Zaragoza, Marta (1) Gálvez Mozo, Ana (1) González Ramos, Ana M. (1) González, Susana (1) Mateos, Ruth (1) Pérez-Quintana, Anna (1) Edo Jové, Alba (1) Martínez Zorrilla, David (1) Cerrillo i Martínez, Agustí (1) Pi Palomés, Xavier (1) Tuset-Peiró, Pere (1) Aibar, Eduard (1) Morales Solana, Doris (1) Alegret Cotes, Alejandro (1) Català, Josep M. (1) Soler Domenech, Clara (1) Navío Navarro, Mariché (1) Folguera Obiol, Xavier (1) Firmenich, Mario Eduardo (1) Sanchis-Palacio, Joan Ramon (1) Amat, Natàlia (1) Amat, Oriol (1) Domínguez Jurado, José Miguel (1) García Ruiz, Ricardo (1) Ruiz Dotras, Elisabet (1) Igual Molina, David (1) Pérez Mira, Domingo (1) Gómez-Cedeño, Milena (1) Guitart i Tarrés, Laura (1) Morantes Guerra, Shantall (1) Li Zeng, Yohana (1) Closa Noguera, Oriol (1) López Parada, José (1) Sánchez Marcos, Marina (1) Platas Ruiz, Verònica (1) Thomas Currás, Helena (1) Baldoví, Purificación (1) Rimbau-Gilabert, Eva (1) Mallén Broch, Francisco Fermín (1) Domínguez Escrig, Emilio (1) Rosanas Martí, Josep Maria (1) Giner Sánchez, David (1) Richards, Greg (1) Gascón, Jordi (1) Cañada, Ernest (1) Garcia Jané, Jordi (1) Sanchis, Joan Ramon (1) Bach Oller, Elisabet (1) Campos-i-Climent, Vanessa (1) Hirota, Yasuyuki (1) Fernández Rodríguez, Oriol (1) Berzosa Alonso-Martínez, Carlos (1) Español Casanovas, Ferran (1) de la Villa Aleman, Laura (1) Ribera Fumaz, Ramon (1) Gázquez Abad, Juan Carlos (1) Sánchez-Toledo Ledesma, Agustín (1) Salas Ollé, Carles (1) Rimbau-Gilabert, Eva (1) Dalmau Pons, Ines (1) Ferrer Puig, Ramon (1) de Montserrat i Nonó, Jaume (1) Molinero Ruiz, Emilia (1) Nájera Chico, Julià (1) Ros Pueyo, Andrés (1) Tvrdy Moix, Jiri (1) Bestratén Belloví, Manuel (1) García González-Castro, Guillermo (1) Macías Perea, Daniel (1) Ruiz Posino, Àlex (1) Tugores Ques, Juan (1) Luis Tomás, Mariona (1) Caballé, Daniel (1) Mollá, Alexandre (1) Blanch, Gil (1) Manrique Pérez, María Francisca (1) Peñarroya i Farell, Montserrat (1) Rodríguez, Inma (1) Ruiz Dotras, Elisabet (1) Serradell López, Enric (1) Plana Erta, Dolors (1) Liviano Solís, Daniel (1) Manzanares, Joan (1)
The difficult reconciliation of the corporate responsibility to assess the risks with telework
Mar Sabadell i Bosch, Guillermo García González-Castro

The occupational health paradigm implemented with the Law on Prevention of Occupational Risks in 1995 is promoting new models of preventive management, still incipient, in favor of the so-called healthy organizations. As a result of this change, there has been a move from the traditional concept of safety and health, essentially linked with occupational accidents and diseases, towards a more far-reaching concept, safety and health, including workers' health in its whole extent, whether physical, psychological and social.

After twenty years of the enforcement of the rule, there are many achievements and progress has been made in prevention, but many challenges will arise in the coming years. Among others, those related to the breakdown of space and time barriers in the labor activity as a result of the incorporation of ICT. In this regard, the article deals with the problem that arises in the enforcement of occupational health and safety in telework.

The present analysis focuses on the problem from the very basis of the practical application of the requirement of occupational safety and health in telework, the occupational risk assessment, which is the foundation on which all our regulatory structure on prevention of occupational hazards is built and connected.

Prevention of occupational risks: trends in times of crisis
Xavier Baraza Sánchez, Mar Sabadell i Bosch
Augmented Reality and Tourism. Potential and limits for the improvement of competitiveness in tourism destinations
Francesc González Reverté

This paper intends to be an approach to the potential of augmented reality in the tourism sector, one of the economic sectors in which expectations are higher but where it has been scarcely applied. Augmented reality is a disruptive technology that, if properly managed, can be an important tool for tourist destinations in terms of competitiveness. In particular, the combination of augmented reality with mobile devices generates high expectations in relation to the attraction of technological tourists, best known as millennials. Augmented reality enhances the tourist experience of the visitors and enables the creation of new tourism products and low cost creative ways to promote destinations. However, before carrying out strategic actions, the tourist managers should be conscious of the limits of augmented reality in terms of technological usability, preferences lack of demand and lack of evaluation of results and economic performance obtained.

Classyfied, the easiest purchase
Daniel Macías Perea

Do you end up buying the same products every time you go to the supermarket? Are you tired of wasting your leisure time in a repetitive and monotonous task such as buying groceries? Do you use the same amount of time online shopping as going to the supermarket?

This article presents a synthesis of Classyfied's Business Plan, written as the Final Thesis of the Degree in Business Administration. Its business model will solve all dissatisfaction caused by the shopping process by upgrading the distribution chain and introducing new technologies in the packaging and at the consumers' home.

Classyfied, as it will be introduced in this text, proves to be a feasible and profitable business idea, offering clear proposals by means of an innovative and realistic product that will entail a revolution in the food retail industry.

Satisfaction and positioning study for Triathlon Vitoria-Gasteiz
Itziar Galdos Valdecantos

How many companies strategically plan their future based on mere perceptions about their customers? How many think they know their customers’ values but do not know to what extent? We may know our customer satisfaction, but do we know what factors contribute most to that satisfaction?

To establish action plans based on reliable data (rather than mere perceptions) in a global strategic approach for the sporting event Triathlon Vitoria-Gasteiz, its promoter – Asociación Maratlón – needed indicators and objective results about participant satisfaction, as well as knowledge about its brand positioning.

To this end, a study was carried out on the satisfaction and positioning of Triathlon Vitoria-Gasteiz, and was presented as the final project for a Marketing and Market Research Degree1. Its synthesis was set out in the following three phases: a desk study to determine the primary and secondary information sources, a second exploratory phase based on a qualitative analysis to identify the key variables, which provided the subsequent design for the third phase, a purpose-built online survey sent to the participating triathletes.

This final qualitative phase, in which the results were obtained via bivariable and multivariable analyses, made up the concluding stage of the study. The statistical interpretation of these results provides objective data both to establish strategic lines of action for brands and to improve the satisfaction of all interested groups, sponsors, triathletes and their escorts, and citizens.

 

Satisfaction and positioning study for Triathlon Vitoria-Gasteiz
Itziar Galdos Valdecantos

How many companies strategically plan their future based on mere perceptions about their customers? How many think they know their customers’ values but do not know to what extent? We may know our customer satisfaction, but do we know what factors contribute most to that satisfaction?

To establish action plans based on reliable data (rather than mere perceptions) in a global strategic approach for the sporting event Triathlon Vitoria-Gasteiz, its promoter – Asociación Maratlón – needed indicators and objective results about participant satisfaction, as well as knowledge about its brand positioning.

To this end, a study was carried out on the satisfaction and positioning of Triathlon Vitoria-Gasteiz, and was presented as the final project for a Marketing and Market Research Degree1. Its synthesis was set out in the following three phases: a desk study to determine the primary and secondary information sources, a second exploratory phase based on a qualitative analysis to identify the key variables, which provided the subsequent design for the third phase, a purpose-built online survey sent to the participating triathletes.

This final qualitative phase, in which the results were obtained via bivariable and multivariable analyses, made up the concluding stage of the study. The statistical interpretation of these results provides objective data both to establish strategic lines of action for brands and to improve the satisfaction of all interested groups, sponsors, triathletes and their escorts, and citizens.

 

The roadmap for creating energy baronies
Aurèlia Mañé Estrada

The Roadmap for Moving to a low-carbon economy in 2050 states that the objective of the European Union policy for Energy and Climate is to reduce its CO2 emissions to 80 % below 1990 levels. First, the article explains that decarbonisation within this framework does not only mean a transition towards renewable energy, but also changes in the use of ‘clean’ fossil fuels, in type and location. Secondly, it shows that the investment, infrastructures and treaties proposed to carry out this transformation will lead to the creation of bigger monopolies, and to the regionalization of the European energy space. Finally, we conclude by saying that if measures to offset the power of the monopolies are not applied, the outcome of these reforms will be the creation of energy baronies.

R&D policies and productivity convergence in the European Union
Albert Puig Gómez

The sustainability of the European Union depends upon reducing its structural divergences. Under this premise, and taking into account that R&D policies are key to transforming productivity in EU countries that are technologically less advanced, the European Commission obtained from each of its member states commitments regarding the efforts towards R&D (expenditure as a percentage of GDP) that they would be making by the year 2020. In this study we demonstrate the unlikelihood of these commitments being fulfilled, especially in those countries with a greater need for productive transformation, of which Spain is one example. This predicted failure is heavily influenced by the austerity measures imposed on the aforementioned countries by the very same European Commission, which resulted in major cuts in their R&D expenditure. In this context, the EU is moving towards greater degrees of divergence, generating serious doubts about its continued feasibility.

The new Economic and Monetary Union: built to last?
Àlex Ruiz Posino

This article seeks to evaluate the institutional changes implemented in recent years to reform the Economic and Monetary Union (EMU). With this aim in sight, it starts with a brief reminder of the institutional structure the EMU was initially given. It then reviews in greater detail the sequence of crises that have blighted the single currency since the major recession in 2008. Particular attention is given to the difficulties encountered by the Eurozone in deactivating the links that created knock-on effects exacerbating three simultaneous crises: in growth, sovereign debt and banking. In this context, the main institutional changes in the EMU are linked to the transmission channels of these three crises. Finally, there is analysis of whether or not these institutional innovations – which in fact constitute a new EMU – improve its future sustainability. The final conclusion is not especially encouraging.

The political economy of network industries in the European Union
Francesc Trillas

In the last three decades, network industries have experienced major changes the world over. It can be presumed that they will continue to do so, driven by technological and economic changes and also by the campaigns of interest groups framed by institutional and ideological parameters. In the European Union these changes have seen a growing degree of involvement at the community level, without reaching the point of creating European networks. Paradoxically, this could be beneficial for the resolution of certain dilemmas that arise in an electricity sector where a European demos is not well established, a factor that is problematic in other aspects. A consolidated European demos would require a consolidated European political arena, European public with European political parties and lobbyists working at a European level, and so on. The reason this lack of development of a European demos may be favourable to sectors such as electricity or communications is that it can stop public interventions in these sectors from being made into political issues. Although the European Union has already played an important role in increasing competition in these sectors, it may play a much more important role in a future that advances towards a market that is truly integrated, in which networks of a real European scope exist.

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